HR4RS stamp
Alberto Vina Azores
After the successes of previous editions, the Marketing Week (SMKT) returns this 2020. The Madrid, Móstoles and Fuenlabrada campuses are the sites chosen to host the event, which was inaugurated yesterday by Javier Ramos, rector of the URJC, and Javier Conde, general director of the Marketing Association of Spain.
The SMKT is aimed at “all those people who are passionate about the world of marketing”, as its co-founder, Miriam Medel, explains: “We have been organizing the fifth edition for a year, we even made changes to the internal structure”. Although it has been a long and complicated process, the "good functioning of the organizing team" and the "good communication between its members" have been key for SMKT to succeed.
According to the co-founder of SMKT, around 2900 people have already bought their tickets: "In fact, the first 2000 were reserved in just 15 minutes, and we estimate that we will reach 3000 attendees," says Medel. Even so, there are a total of 3400 tickets available, so the number could still increase.
There will be 30 presentations in this edition, and they have as a novelty their shorter duration, to dynamize the event, and that all will be done in the morning. Companies and companies of the stature of LaLiga, PRISA or Playstation, as well as personalities such as the singer Borque or the YouTuber and influencer Abi Power will have their space, and will explain how institutional and personal marketing works beyond theory.
High expectations and great enthusiasm
Medel explains that the SMKT organization team is “very excited, because we want our fifth edition to be special and to be very popular”. He also indicates that they have some surprises in store, and they can't wait to see the reactions to them.
On the other hand, the co-founder says that they hope the public has a good time, that they "learn about things that are not seen in class" and that they want to repeat next year: "The objective is that the attendees learn about marketing and have a good time. We would like to see full auditoriums.”
five years of history
The SMKT was born in 2016, and since then it has been gaining importance and cache with each edition. Always organized by marketing degree students, the event has brought together more than 2500 people in its latest editions. In addition, it has a great impact on social networks, with almost 150.000 impressions and extensive coverage on its official accounts.
Medel indicates that this year similar work will be carried out. The organization has a communication team and also several volunteers, who will be in charge of covering the event: "Both on Instagram and Twitter you can see summaries of the day and fragments of the presentations."