Digital fashion, a future that is already present

rose marquez

The textile industry is one of the highest invoicing in the world, also one of the fastest reinventing itself to adapt to market demands. The transition from analog to digital technology has been a challenge for all sectors, but especially for fashion, always linked to the avant-garde and creativity. To analyze these challenges and opportunities, the university and the Tecnocreativa design school have presented the course 'Digital Fashion: the future is already here', which has begun its journey in the summer school.

During the presentation of the papers, the director of the course, Rafael Pérez Arroyo, recalled the great interest that creation arouses within the university sphere: “The cut-off mark for the degree in fashion taught by Rey Juan Carlos is very high, 12,4 ,3, which shows that it is a labor sector with a lot of projection for the future”. Pérez Arroyo has also highlighted the importance of interdisciplinary collaboration, “the university not only works in the field of research but also in that of application. We are currently developing state-of-the-art software in collaboration with the engineering faculty”. The course is very focused on the new digital tools, such as XNUMXD post-production and virtual reality, which help to improve and make the work of designers more efficient.

Sustainability, one of the challenges of fashion

Rocío Ortiz de Bethencourt, president of Tecnocreativa, has highlighted the three challenges that the fashion sector faces: "the recovery of crafts, digitization and sustainability". The pandemic has shown the importance of respecting the environment, the social responsibility of the fashion industry is not only an ethical issue, but of survival in a world increasingly threatened by climate change.

The course, which closes this edition of the summer school, is taught online and in person at the URJC headquarters in Quintana and designers, digital creators and agents of the new economy participate.