The creativity of the students, awarded in various poster competitions

Nora Fernandez Fernandez  

Lucía Gómez Sánchez, Alberto Cerezo Alonso and Karla Becker, first-year students of the degree in Advertising and Public Relations at the Rey Juan Carlos University, have been awarded in various poster competitions for their proposals. The motivation and help of his marketing teacher, Ángeles Rubio Gil, has been key to presenting himself to these initiatives.  

As Lucía Gómez tells us, she participated “in a Christmas greetings contest for a musical arts school in Alcalá de Henares”. The main idea, apart from Christmas, "was its relationship with the arts and the magic that these dates of the year generate in people," says Gómez.  

The biggest difficulty he encountered, as he points out, "was the platform on which to create it, since sometimes it is difficult to perfectly capture an idea". When asked about her future, Lucía Gómez tells us that she would like to dedicate herself "to something related to the arts, maybe partly with design, but perhaps more focused on cinema or something like that."  

The prize of his contest was an intensive theater course that, according to Gómez, "was wonderful." However, the best of the awards is "to feel confident for the following projects that I want to dedicate myself to". Below is the poster of Lucía Gómez, winner of the contest. For reasons of confidentiality of the other calls, the proposals of the other two students cannot be made public. 

For his part, Alberto Cerezo Alonso participated in a contest organized by the Nativity Scene Association of Lorca, Murcia. One of the requirements to be presented was that a Nativity scene appeared on the poster, so, "starting from that idea, I wanted to make a poster that had the cheerful tone of Christmas and the idea of ​​tradition but with a modern touch, so I decided to draw the illustrations from curves and blocks of color”. 

“One of the things that took me the longest,” says Cerezo, “was choosing the font for the poster, because I wanted it to be legible and attractive, and to reflect the concept of traditional Christmas, but without being boring.” His proposal took into account that the main protagonists of these festivities are children, "hence the childish and family character of the poster."  

Although he thought of studying Graphic Design, Cerezo finally opted for a degree in Advertising and Public Relations, "although the creativity part of advertising is the one that most attracts my attention and I think it is what I would like to focus on professionally" . This contest has meant for him a way to "start off on the right foot" the university stage.   

Finally, Karla Becker, an exchange student from Mexico, found a contest that allowed her to "spread one of the most emblematic and beautiful traditions of my country and, searching the internet, I found a poster contest to represent the Day of the Dead in Mexico".  

Thanks to the teachings received in class, "I found the tools that allowed me to make a poster that met the objective of the call. Although I started without a clear course, little by little I was capturing my ideas correctly and above all with creativity and in an attractive way”, says Becker.  

Receiving this award has meant motivation for her to continue learning and, in addition, "a way of thanking that I had the opportunity to come to study in Spain, since it is something that very few people can do". Also having won the contest on this theme makes her feel "very proud, since this festivity has formed part of my traditions and my identity."