HR4RS stamp
Nora Fernandez Fernandez
Today, Tuesday June 20, the awards ceremony for the URJC-Spirits Spain Advertising Contest was held, on responsible alcohol consumption.
The winning idea was 'Con Cabeza', from the Trebian Group, made up of Gloria Arjona, Celia Cita and Lucía San Juan, students in the first year of the double degree in Advertising and Public Relations with ADE.
This is one of the posters that are part of the proposal selected by the Spirits Foundation:
The objective of the contest was to design a complete advertising campaign for the Foundation on moderate alcohol consumption, from a positive message perspective. In addition to the main prize of the contest, awarded by Spirits, the URJC teaching team has awarded four academic mentions to the best projects in the contest.
Thus, in the Art Direction category, the selected campaign has been 'Sabes Mejor'. The campaign strategy award went to 'Esto es' and, for Creative Writing, the winner was 'La Previa'. The Best Creative Idea category went to 'Con Cabeza', coinciding with the decision of the Spirits Spain jury.
These academic mentions are delivered by the URJC teaching team that is part of the contest. Specifically, they have been the teachers of Audiovisual Communication and Advertising Esther Martínez Pastor and Marian Blanco Ruiz; Alba Adá Lameiras, professor of Marketing and Market Research and Juanjo Sánchez Soriano, from the Journalism Area.
In addition, this teaching team has worked together with professionals Marta López, advertising creative at Kastner (Red Bull agency) and Guillermo Ibeas, Junior Strategist for TBWA (Omnicom Group company).
With this contest, the students have had the opportunity to live first-hand the experience of working with a real client and the possibility of defending their proposal against marketing managers of multinational companies. The winning campaign will be disseminated by Espirituos España through its channels and advertising media and through the URJC screen park, present on all campuses.