Master of Permanent Training in Ecommerce, Digital Marketing and Marketplaces ECOMMASTER

Introduction

E-commerce continues to break records year after year, according to the Telecommunications Market Commission (CMT), in the third quarter of 2012 e-commerce in Spain reached a turnover of 2.705,1 million euros, which represents a 11,7% more than in the same quarter of 2011, with a total of 36,8 million operations carried out.

This increase has already caused a labor and business demand that is not covered due to the lack of specialization and lack of knowledge of the sector that most managers and entrepreneurs have, and that due to the increase in access to the Internet through mobile devices (smartphones and tablets) will be increasingly critical for the sales of traditional brands and businesses, even outside our country, since the turnover of transactions originating in Spain directed abroad in the third quarter of 2012 was 1.131,4 millions of euros.

ECOMMASTER is aimed precisely at those professionals and entrepreneurs who want to generate business through the Internet with comprehensive knowledge of all areas: Business plan, strategy, implementation and management of an e-commerce platform, digital marketing and communication. That is why in our training we offer students the possibility of bringing their company or business idea to the Master so that they can work with it from the first day of class.

Our classroom is not a crowded place where the teacher conducts a Master Class. It is a friendly area, with few students and all of them willing to do "networking", as well as teachers from companies with many success stories behind them with whom you will work on improving your e-business plan in a that at the end you are not only in possession of a prestigious degree, but also of an operative, functional e-commerce project and what is more important: billing on the Internet, which will be your best letter of introduction.

With a "learning by doing" philosophy, the student will have access to an open source platform to work with Magento, the leading and most robust e-commerce platform on the market, as well as permanent online support where you will find updated information on classes.

Finally, you will be part of the ECOMMASTER community with a presence in many cities and international events such as e-show and bargento, even once you have finished your studies, which will allow you to continue training and progressing in your new professional profile as an entrepreneur, consultant or Internet executive. .

Objectives

You will launch your own business idea or improve the conversion of customers to your company, that is, you will learn by doing. The most important thing about the title that you will obtain will not be the paper, but to have your ecommerce project working and generating sales.

You will be supported by the consultancy of teachers from private companies with numerous success stories behind them to carry out a comprehensive business analysis from the business strategy to the digital marketing plan.

You will be able to carry out professional internships and improve your technical and managerial skills.

You will work in a small group of colleagues in which the "networking" will be you day by day.

You will have exclusive access to the open source magento platform through ecommastershops for free to create your ecommerce.

You will be part of the ECOMMASTER community with a presence in many cities and international events such as e-show and bargento, even once you finish your studies.

Competences

GENERAL AND SPECIFIC COMPETENCES

• Introduction to Ecommerce, SEO for Ecommerce,
• Marketing Plan, Monetization Blog + Landing,
• HTML and Plesk workshop, Wordpress first steps and design,
• Introduction to SEO, Ecommerce Legislation,
• Ecommerce Management, PrestaShop, Lean Startup, SEO OnPage / OffPage,
• Payment Methods, PrestaShop,
• Communication, Use of RRSS (online care),
• Inbound Marketing, Facebook Ads, Usability,
• Affiliation, Ebay, Amazon, Magento / Shopify, Bigbuy /
• Dropshipping, Social Media Plan,
• SEO Audit, Ecommerce Automation,
• Ecommerce Photography, SEO Audit,
• Agency Communication, Doofinder,
• Mistakes as an entrepreneur (online care),
• Employability, Email Marketing, Google Adwords, Web Analytics, Programmatic Growth, Google Shopping