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Expert in Strategic Communication Planning in the Health Field for Health Professionals

Own Teachings
Telephone: 91 488 70 40
Contact Academic Address:  Luis Miguel Romero Rodriguez  ||  Clara Molina

more information

Basic Information


Strategic communication is increasingly important in the field of health, as highlighted by the Covid-19 pandemic. For this reason, the Title of Expert in Strategic Communication Planning for Health Personnel seeks to train health personnel, of different categories and functions, in an approach to the audit and strategic planning of communication in the health sector, addressing the characteristics of the health information in the traditional media but especially in social networks and the different areas of digital communication, as well as its legal regulation.

You will learn, among other things, to know and put into practice the basic principles of a strategic communication plan, to differentiate and understand the characteristics of health information in all types of media, to know how to manage digital communication to avoid misinformation on health issues and to know the legal and ethical regulations that affect this professional field of communication.

Some of the organizations that will collaborate with masterclass, invited talks and practical classes, will be:

  • Telecinco.
  • LLYC
  • University Carlos III of Madrid.
  • Canadian UniversityDubai.
  • Autonomous University of Barcelona.
  • Pharmaindustry.
  • San Rafael University Hospital.
  • Spanish Private Health Alliance (ASPE).
  • Dr. Moss, Specialized Health Agency.
  • Grow Communication.
  • Havas Health & You.
  • Havas Life.
  • MK Medium.
  • popin


The General Objective of the Title of Expert in Strategic Communication Planning for Health Personnel is to train future and current professionals in the health sector, both in the Spanish and Latin American markets, in an approach to strategic communication plans and audits in the health sector. To achieve this, the specific objectives of this Expert Title are the following:

  • Teach the basic principles and processes of strategic communication, as well as train students in the development of a communication plan for their company or organization.
  • Differentiate the characteristics of health information in both general and specialized media, as well as graphics and audiovisual media.
  • Show the possibilities of communicating through social networks, as well as detect hoaxes, intrusion and misinformation on the network.
  • Manage the messages generated by the citizen as a patient that can cause harm to both a professional and an organization and even pose a danger to public health.
  • Know the legal and ethical limitations subject to the use of certain third-party content and data in the process of communication and promotion of a health professional or entity.


This Expert Title, with a duration of 15 credits, is structured in 5 subjects that will be taught online, according to the following:

subjects / subjects


The health communication process and plan.


Specialized information vs. Generalist: characteristics of the message in the press, radio and television.


Communication of the health sector in digital media.


Communication in social networks: when the citizen is the informant.


Regulation and ethics of communication in the health field.



Access requirements:

Students must present a graduate degree in any discipline related to Health Sciences and/or Biomedical Sciences (Medicine, Nursing, Physiotherapy, Psychology, Occupational Therapy, Dentistry, Pharmacy, Biology, Biochemistry, Veterinary Medicine, etc.).

Graduates or graduates in any other branch of knowledge who prove work experience in the field of Health Communication, or a special interest in this discipline, may also access.

Those interested must accompany the application together with their academic transcript, a CV with details of their work experience and professional training, and a reasoned letter explaining the need to take this training program. 

Selection criteria:

In the event that the number of applications exceeds the number of places offered, a selection will be made based on the following criteria:

  • Academic record (grade) 30%
  • Accredited work experience 30%
  • Motivated letter for the realization of the Master 20%
  • Other training related to the Master's objectives 20%

No. of Places: 75 students

Academic Management and Faculty

Academic direction: Dr. Clara Muela Molina and Dr. Luis M. Romero-Rodríguez

Academic secretary: Dr. Antonio José Baladrón Pazos.


Professors of the Rey Juan Carlos University

  • Luis Pablo Francescutti
  • Maria Rosa Tapia Sanchez
  • D Jessica Milagro Zorogastua Camacho
  • Amaya Noain Sanchez
  • Martha Guerrero Alvarado

External professors and collaborators:

  • Coral Larrosa de Lope. Telecinco News Editor.
  • Emilio de Benito Canizares. Adviser Senior in Llorente and Cuenca (LLYC).
  • Ignacio Temiño Ashtrays. April Lawyers.
  • Carlos Elijah Perez. Professor of Journalism UC3M.
  • Daniel Catalan Matamoros. Full Professor at UC3M University.
  • Pablo Medina Aguerrebere. Adjunct Professor at Canadian University Dubai.
  • Pavel Sidorenko Bautista. Expert in the field of Metaverse and Immersive Reality.
  • D Santiago Tejedor Calvo. Temporary Associate Professor Autonomous University of Barcelona
  • Jose Zamarriego Izquierdo. Director of the Department of the Code of Practice Surveillance Unit of
  • Laura Vicente Vallejo. Head of Communication San Rafael University Hospital.
  • Luis Mendicuti. Secretary General of the Spanish Private Health Alliance (ASPE).
  • Juan Prieto. Scientific Director at Doctora Moss, specialized health agency.
  • Bethlehem Santiago. Creative consultant at Grow Communication.
  • Francis Magallon. Chief Digital Officer at Grow Communication.
  • Ana Sol Pérez Cuenca. Senior Copywriter, Havas Health & You.
  • Laura Munoz. Account Director, Havas Life.
  • Christina Tello. CEO, MK Media.
  • Iker Garcia. Director of Client Services and Strategic Marketing, MK Media.
  • Martha Benitez. Coordinator of Digital Projects, MK Media.
  • Sarah Rodriguez. Content and Social Media Manager, popin

Duration and development

Modality: Online

Number of credits: 150

Contact hours: 0

Place of delivery: Sessions online (Virtual Classroom and Microsoft Teams of the URJC).

Schedules: Sessions online: Recorded classes and synchronous classes (live) that are also recorded (from 17.00:22.00 p.m. to XNUMX:XNUMX p.m.).

Start date: March 13th 2023

Finish date: May 5th 2023

Reservation of place and enrollment

Pre-registration period: December 1, 2022 to January 27, 2023.

Enrollment deadline: February 1 to March 1, 2023.

Title price: 3.500€

Possibility of scholarship (if applicable): No

Pre-registration: €250. This amount is included in the total cost of the course and will be returned if your academic request is not accepted. If, once the student's application has been admitted, the enrollment is not formalized, the amount deposited for pre-enrolment will not be returned.

The start of the course is conditioned to the minimum number of students enrolled.

Documentation to attach, forms and place of delivery

the applicants they will present all the scanned documentation, in the formats allowed through the telematic self-registration application at the time of applying for admission to own degrees. They must compulsorily attach to their request the declaration of the person responsible for the veracity of the data provided in digital format.

At any time, both the Program Management and the Own Teaching Service may request the applicants to submit said certified/collated documentation through the General Registry, located on the Móstoles Campus, or in any of the registries assistants located in the different campuses of the Rey Juan Carlos University, or by sending it through Certified Mail to: Rey Juan Carlos University. General Registry. Avda. Tulipán s/n. 28933. Mostoles. Madrid

The student is responsible for the veracity and correctness of the data provided, exonerating the Rey Juan Carlos University from any responsibility and guaranteeing and being responsible for its accuracy, validity and authenticity.

Required documentation:

Students with a degree obtained from a Spanish university or a Higher Education Institution belonging to another Member State of the European Higher Education Area that authorizes access to own postgraduate degrees must present the following documentation:

  • National Identity Document or equivalent
  • University degree of the studies that give access to the requested postgraduate degree.
  • Curriculum vitae
  • Responsible declaration of veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Students with a foreign degree must present the following documentation:

  • Passport or Residence Card
  • Foreign Higher Education Degree (Graduate, Graduate, Architect, Engineer Doctor...) that give access to own postgraduate degree studies.
  • Certificate certifying that the studies carried out give access to an Official Postgraduate Degree in your country of origin, issued by the University of origin
  • Curriculum vitae
  • Declaration of the person responsible for the veracity of the data provided in digital format
  • Any other document that the Director of the Own Title specifically requires for its acceptance

Applicants with studies completed in foreign University Centers may be requested at any time a certificate of verification of these studies and centers, issued by an authorized Institution.

All documentation provided must be legalized in accordance with Spanish law and translated by an official translator.