Digital Communication

What knowledge will I acquire with this Degree?

• Knowledge of basic concepts about the practice of journalism, and understanding of the impact of digitization on current journalistic practice; identification of theoretical approaches on the elements, structures and influence of public communication in the digital environment; and knowledge about the documentary tools necessary to select, process, recover and evaluate data and information.

• Knowledge of the principles of audiovisual narration; identification and analysis of the components involved in the development of a script; understanding of the fundamentals of audiovisual language and production.

• Description and explanation of the sociological characteristics of the digital society; identification of the concepts and theories on the phenomena of consumption and leisure; knowledge of the main statistical concepts, probability theory and sampling technique; description and explanation of the main dimensions of the economy in the digital society.

• Identification of the characteristics of communication in organizations; knowledge of the strategies to carry out digital marketing and advertising actions; identification of business models to undertake in the digital environment; Knowledge of the legal system in the field of digital communication in Spain and in the European Union.

• Identification of the socio-professional context and of the production, organization and publication in the different fields and modalities of the Internet; knowledge of the basic principles of the organization and operation of the web, and of professional interactive applications for communication on web sites; knowledge of the management models of social communities and digital spaces, as well as the ways of evaluating and verifying digital content.

• Understanding of image grammar, and the theory of color and composition; knowledge of photographic technology and digital image post-production; Knowledge of 3D technology, animation and animation editing, and Virtual Reality; identification and analysis of the expressive materials of graphic language (text, image and sound).

• Knowledge of the rights protected in digital content; knowledge of the use of tools for the strategic design of automated campaigns; knowledge of the techniques for the correct expression in the production of content for digital media.

• Knowledge of presentation and locution techniques in audiovisual and digital media; knowledge of video and audio techniques, and image editing processes; sound editing and mixing techniques, and audio and video formats for the Internet.

• Identification of the main areas of action of cyberactivism.

• Knowledge of creativity techniques for the design of communication projects.

• Knowledge of the techniques and fields of application of neurosciences to marketing processes.

• Knowledge of the use of digital metrics to determine public interaction with digital content and services; identify and analyze the fundamentals of oral communication; know the tools used by organizations and brands for the management and analysis of results in social media; know the fundamentals of strategic brand management; analyze the factors involved in the creation of the personal brand and learn how to manage the portfolio as a professional tool in the digital environment.

Where will I be able to work when I graduate?

In general, the degree will enable them to perform various functions in the field of digital communication. As graduates they will be able to practice their profession in digital media, carrying out the writing of journalistic information, exercising informative action through the development of content for traditional or digital media.

Similarly, they may hold positions of responsibility in institutional and corporate communication, as professionals in communication departments, both in public and private institutions.

Likewise, they will have the capacity to carry out the management and edition of contents in informative, audiovisual and advertising media of a digital nature, performing as editors of digital media contents.

They will have training to practice the profession of ., as managers of social networks and specializing in brand management and their relationship with Internet users.

The Degree in Digital Communication also covers the field of digital entrepreneurship, empowering graduates as specialists in the design, analysis and advice of communication in business models in digital media..

Is this Degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached), the implementation of the degree will be done progressively, starting the first year in the academic year 2023-24.

The final verification report turned out FAVORABLE

What subject areas will I address in this grade?

Recommended Income Profile

• Students who have passed the University Entrance Tests, coming from any of the specialties of Baccalaureate, and preferably that they have completed the branches of Humanities and Social Sciences.
• Students from Higher Level Training Cycles.

Regarding the skills, it is recommended that students have a critical attitude in the analysis of the environment and a creative spirit, especially aimed at solving problems, as well as a facility for interpersonal relationships and teamwork.

A special interest in the constant innovation processes required by the professional field of digital communication is desirable.

Objectives 

The objective of the Degree in Digital Communication is to train professionals so that they can carry out their work in digital media agencies, production companies, advertising agencies, media centers or advertising networks, media agencies, creative agencies or the media, all of them companies that They are part of the Digital Communication ecosystem.

On the other hand, the objective is also to provide students with basic training for research, so that they can be in a position to rigorously analyze, and following a multidisciplinary approach, the phases or activities of planning, strategy, creation, production , consumption and social impact of products and services characteristic of digital communication.

Competences 

Minimum stay requirements

• 1. The permanence of the students in the Degree studies will be of a maximum of eight years for full-time students. Part-time students may request an extension of up to two more years from the Rector.
• 2. In Bachelor's degrees lasting more than 240 credits (4 years), the maximum of the previous section will be increased by one more year for every 60 ECTS credits that are added to the 240 ECTS.
• 3. Students must pass a minimum of two subjects in the first year. Students studying part-time must pass at least one subject in their first academic year.
• 4. Students who are studying any official Bachelor's degree at the Rey Juan Carlos University may make a maximum of four registrations to pass each of the subjects of the study plan, without counting previous cancellations of the same.

For more information see: Permanence regulations

Minimum number of ECTS credits by type of enrollment and course

Full-time students:

Part-time students:

Internal quality assurance system

Manual of the Internal Quality Assurance System

Composition of the commission

Composition of the Commission

Results report

Once the follow-up has been carried out, the quantitative information on the results obtained in the follow-up of said Degree is shown, differentiated by academic year.

Report by course:

General information collection plan

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.