Master's Degree in Management, Organization and Production of Corporate and Institutional Events

What knowledge will I acquire with this Master?

Specific skills teaching students tools for good management of institutional relations, among which the main elements of protocol and the organization of institutional events stand out.

Is this degree official according to the regulations required by the European Higher Education Area?

Yes, (final verification report is attached) the implementation of the degree will be done progressively, starting the first year in the academic year 2022-23.

Final verification report turned out FAVORABLE

Is it necessary to pass an access test?

The student must be in possession of the relevant language certificates, those who have Chinese as their mother tongue, will have to be in possession of the certificate in Spanish Language of B2 and those who have Spanish as their mother tongue, will have to be in possession of the Chinese Language certificate with level B2.

What is the minimum number of credits for which I can enroll?

You can see it in the rules of permanence in this link

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The specific qualifications that will facilitate access to the Master are the following, regardless of whether they are bilingual:

• Degree in Business Administration and Management
• Degree in Marketing
• Degree in Communication
• Degree in Journalism
• Degree in Advertising and Public Relations
• Degree in Protocol and Organization of Events (in its different denominations)

Objectives

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Competences

BASIC SKILLS

• CB6 - Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
• CB7 - That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ​​study
• CB8 - That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments
• CB9 - That students know how to communicate their conclusions and the knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way
• CB10 - That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.

GENERAL COMPETENCIES

• CG01 - Capacity for analysis and synthesis of the concepts necessary to understand and develop the topics to be dealt with with critical reasoning
• CG02 - Ability to organize and plan your work through the collection and systematization of data
• CG03 - Ability to argue and debate orally and in writing in the native language on current general and specialized topics of interest in the events industry environment.
• CG04 - Ability to manage the computer programs necessary for the effective achievement of the work to be developed within the teams of event organizations.
• CG05 - Ability to know how to work in a group to undertake innovative projects that serve to generate and share knowledge and experience in event organizations.
• CG06 - Ability to solve problems or make value judgments in a reasoned, prudent, empathic and effective manner, in a changing and complex environment in event organizations.
• CG07 - Ability to manage and coordinate multidisciplinary teams and facilitate communication processes within the team in the events industry.
• CG08 - Ability to appreciate diversity, multiculturalism, equality and ethical behavior in the events industry.
• CG09 - Ability to organize the master's thesis with creativity and an entrepreneurial spirit, demonstrating the knowledge and skills necessary for direction and management in the field of the events industry and the institutional environment.
• CG10 - Ability to support and debate issues of social, economic and environmental reality within the events industry

TRANSVERSAL COMPETENCES

• CT01 - Autonomous learning
• CT02 - Ethical and social commitment at work
• CT03 - Creativity

SPECIFIC COMPETENCES

• CE02 - Ability to develop specific documentation that affects the production, organization and institutional relations in events within an organization.
• CE01 - Ability to interpret and assess the peculiarities of the various business environments involved in the events industry.
• CE03 - Ability to interpret the legal framework that regulates the events industry at a national and international level to propose solutions to situations of conflict or interest of clients, institutions and companies.
• CE04 - Ability to globally analyze the development of events, budget and financial management in order to establish comparisons of different organizations.
• CE05 - Ability to design and develop different operational marketing actions in event management.
• CE06 - Ability to develop management skills for decision-making in the field of institutional relations, in companies, institutions and other organizations.
• CE07 - Ability to analyze official precedence in national and international events in accordance with the specific legal framework to prepare technical reports within the framework of the events industry.
• CE08 - Ability to compare systems and establish associations of ideas to apply them creatively in events.
• CE09 - Ability to design a project for the direction, organization and production of an event through the planning, management and staging of all the elements required.
• CE10 - Ability to handle computer tools and technological supports suitable for the management and production of events from a multidisciplinary point of view.
• CE11 - Ability to analyze the context in which events take place and the communication strategies to be applied and design operational actions of a commercial, advertising, internal communication nature, and those that affect the media.
• CE12 - Ability to involve suppliers, the company's stakeholders, such as purchases, communication, and in general, any interlocutor that will be affected by the project of an event to guarantee its success.
• CE13 - Ability to handle impact measurement tools and return on investment in events to analyze and interpret the results obtained.
• CE14 - Ability to differentiate the different financing models and ways of obtaining income in order to know how to implement and discriminate the most appropriate financing and sponsorship acquisition plans for each event.
• CE15 - Ability to manage, coordinate and direct multidisciplinary human teams, valuing the peculiarities of the various national and international environments in the design and adaptation of the actions of the direction and management of human resources in the events industry.
• CE16 - Ability to determine the principles of social responsibility and the values ​​of sustainability appropriate to the organization and production of events.
• CE17 - Ability to create your own business, for the development of the free exercise of the profession or to perform various tasks in organizations and institutions through the study of different companies in the field of events, both nationally and internationally.
• CE18 - Ability to determine the most appropriate research methodology for the preparation of the master's thesis within the framework of the events industry.
• CE19 - Ability to implement the knowledge, skills and abilities acquired in professional practices in event production.
• CE20 - Ability to determine the provision of advanced event production and organization services through teamwork, as external providers or as part of the organization.
• CE21 - Be able to create your own business, for the development of the free exercise of the profession, or to perform various tasks in organizations and institutions, both nationally and internationally.
• CE22 - Know the research methodology and apply it in the preparation of the Master's thesis

Internal quality assurance system

Manual of the Internal Quality Assurance System 

Composition of the commission

Composition of the commission

Results report

Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.

Report by course:    

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General information collection plan

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”