Business Administration and Management in the Digital Field

Basic Information

What knowledge will I acquire with this Degree?

The Degree in Business Management and Management in the Digital Field is a general degree, in business management and management, but in a specific field, digital, which is transversal to the economy and requires specific training.

In this degree, the necessary knowledge is acquired to acquire the ability to function professionally and personally in the digital economy, manage, organize and share information in digital contexts.

The necessary knowledge is acquired to understand the digital phenomenon and incorporate it into the strategic orientation of projects in organizations to communicate, interact and collaborate efficiently with tools and in digital environments (digital business models, online strategies, digital marketing plans). , digital customer management, etc…).

Where will I be able to work when I graduate?

The Degree has a clear vocation for employability, and is focused on offering the labor market professionals with the necessary training to respond to the current needs of Spanish companies.

There is no doubt that the market in the digital field is growing in business volume, and therefore promoting entrepreneurship and innovation, and increasing competitiveness through what has come to be called the "digital economy". This gives rise to a growing demand for profiles with knowledge in the digital field, so employability is practically guaranteed.

There are three vectors of employability for the graduate: newly created companies in the digital economy, the digital transformation that many companies are experiencing, in which they are changing both organization charts and processes, to take advantage of the competitive advantages generated by the digital environment, and the conventional companies in which part of their business takes place in the digital environment.

Graduates will be able to perform jobs in the key functions of company areas such as marketing, communication, product, sales, R&D, HR, IT... highlighting the figure of the CDO or Chief Digital Officer, as the person responsible for the digital strategy of the company. The following can be listed for guidance as appropriate professional profiles for graduates of this degree:

- Managing Director

- Startup Founder

- Digital Asset Analyst

- Crowdfunding Designer

- Director of Digital Business Development

- Head of eCommerce

- Financial analyst of digital companies and startups

- CFO

- Director of communication

- Director of Digital Marketing

Is this Degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached), the implementation of the degree will be done progressively, starting the first year in the academic year 2017-18.

The final verification report turned out FAVORABLE

Favorable report first modification

Favorable report second modification

Favorable report third modification

Favorable report fourth modification

What subject areas will I address in this grade?

As has been pointed out, it is a general degree, in business administration and management, but in a specific field, digital. Thus, the different thematic areas that are addressed in this degree include one or several subjects that can be conceived in an integrated manner, in such a way that they constitute coherent units from the disciplinary point of view.

Among them can be highlighted:

- Company Thematic Area: This area deals with subjects such as Introduction to the Company, Company Organization, Operations Management, Management Information Systems, HR Management and Strategic Management.

- Digital Economy Area: The digital economy area constitutes the bulk of the specialization subjects of the degree. Knowledge related to the Digital Ecosystem, Digital Market Research, Operational Technology of the Digital Economy, Digital Customer Management, Digital Project Management, Usability and Information Architecture, E-commerce, Technology Management and Government, Models are addressed. of business in the Digital Economy, Creation of companies in digital environments

- Marketing Area: Digital Marketing Strategies, Commercial Management in digital environments and Integrated Marketing Plan

Other thematic areas that are addressed in the degree include Financial Economic Analysis and Economics, Communication, Law, Quantitative Methods, Company History and the digital economy, IT applied to business, modern language, etc...

Recommended Income Profile

No restriction other than that established by the Legislation on the University Entrance Exam (PAU) is placed and, on the other hand, given the multidisciplinary nature of the Degree in Business Administration and Management in the Digital Field (Digital Business), it is complex to design a specific and ideal income profile. Although it would be desirable for the student of this degree to have a series of characteristics and skills, such as:

Sociable and outgoing character
Interest in the different cultures of the world
Sensitivity for social issues
Interest in creative activities
Capacity for personal relationships
business skills
Capacity for teamwork
Capacity for action and initiative
Ease of communication
Ease for languages, it being advisable that they access the degree with an acceptable level of at least one foreign language
Interest in new information and communication technologies

Objectives

The main objective of the Degree in Business Administration and Management in the digital field is to train professionals capable of developing professionally and personally in companies framed in the so-called digital economy, performing management, advisory and organizational tasks.

Graduates must understand the digital phenomenon and incorporate it into the strategic orientation of projects in organizations to communicate, interact and collaborate efficiently with digital tools and environments (digital business models, online strategies, digital marketing plans, digital client, etc…).

They must be able to search, obtain, evaluate, organize and share information in digital contexts.

Competences

GENERAL COMPETENCIES

CODE	DESCRIPTION
CG1	Capacity for analysis, synthesis and extrapolation focused on decision making: Ability to analyze, synthesize, assess and extrapolate data from the relevant records of information on the situation and foreseeable evolution of a company focused on decision making.
CG2	Ability to focus strategically on business objectives and decisions.
CG3	Oral and written communication in native language
CG4	Oral and written communication in a foreign language: understand and be able to communicate in economic-business contexts in English.
CG5	Information Management: Ability to search, obtain, evaluate, organize and share information in digital contexts.
CG6	Ability to understand the digital phenomenon and incorporate it into the strategic orientation of the organization's projects,
CG7	Work in multidisciplinary, globalized and networked teams: Ability to work and collaborate in connected, multidisciplinary teams and in multicultural contexts.
CG8	Ethical commitment at work.
CG9	Capacity for autonomous and continuous learning: Ability to manage learning autonomously, know and use digital resources, maintain and participate in learning communities.
CG10	Network leadership: Ability to direct and coordinate work teams distributed in networks and in digital environments.
CG11	Ability to coordinate the design and planning of a project in the field of digital economy.
CG12	Ability to coordinate the execution and control of a project in the field of digital economy

SPECIFIC COMPETENCES

CODE	DESCRIPTION
CE1	Ability to analyze the behavior of economic agents and the functioning of markets.
CE2	Ability to understand the interaction between the different actors in the markets and the digital economy.
CE3	Ability to handle information and communication technologies in different fields of action of the digital economy.
CE4	Ability to put into practice the knowledge acquired in real business situations.
CE5	Know the legislative mechanisms of incidence in the digital business in a theoretical and practical way: Knowledge of the basic legal environment of digital businesses, as well as the nomenclature and structure of the most common contracts.
CE6	Ability to analyze business problems through management functions (planning, organization, people management and control).
CE7	Being able to select and use the computer applications necessary for business diagnosis and analysis.
CE8	Ability to develop and design business strategies: corporate, competitive and functional.
CE9	Ability to design, plan and execute a digital business strategy.
CE10	Ability to formulate a technological strategy that supports a business in the digital field.
CE11	Capacity for entrepreneurship and entrepreneurial spirit
CE12	Ability to analyze information and evaluate alternatives that support business decision making
CE13	Ability to calculate and numerical interpretation for decision-making in business fields, such as the financial and accounting field, market research or business information systems.
CE14	Ability to satisfactorily resolve work situations under demanding and stressful conditions: ability to maintain a high level of efficiency and a positive attitude in the development of projects in the digital economy, despite presenting possible adverse conditions that affect the originally planned course of the project.
CE15	Ability to design and implement strategic marketing decisions
CE16	Manage and administer the commercial function of a company or organization: understanding its competitive and institutional location and identifying its strengths and weaknesses.
CE17	Ability to use the appropriate computer applications for market research, analytics and metrics, in digital environments.
CE18	Ability to design and implement an integrated marketing plan.
CE19	Ability to understand the digital advertising system and its application in the generation of advertising campaigns in digital environments.
CE20	Ability to understand the functioning of social networks and their application in advertising, communication and the generation of digital business models.
CE21	Ability to understand consumer behavior in the digital field.
CE22	Ability to understand the optimization processes of navigation and experience in digital devices.
CE23	Customer orientation: Ability to understand, comprehend, know how to interact and satisfy the needs of new customers in digital contexts.
CE24	Ability to manage and identify HR issues, as well as understand HR management techniques
CE25	Ability to prepare and interpret accounting information
CE26	Ability to understand the financial operations that occur in the business environment.
CE27	Ability to apply mathematical/statistical language and logic in posing a problem
CE28	Ability to understand the principles of business ethics and Corporate Social Responsibility and be able to design scenarios in which these principles can be put into business practice.

Minimum stay requirements

The permanence of the students in the Degree studies will be a maximum of eight years for full-time students. Part-time students may request an extension of up to two more years from the Rector.
In Bachelor's degrees lasting more than 240 credits (4 years), the maximum of the previous section will be increased by one more year for every 60 ECTS credits that are added to the 240 ECTS.
Students must pass a minimum of two subjects in the first year. Students studying part-time must pass at least one subject in their first academic year.
Students who are studying any official Bachelor's degree at the Rey Juan Carlos University may make a maximum of four registrations to pass each of the subjects of the study plan, without counting previous cancellations of the same.

For more information see: Permanence regulations

Minimum number of ECTS credits by type of enrollment and course

Full-time students:

COURSE	MINIMUM	MAXIMUM
1º Course	48 ECTS	78 ECTS
Other courses	48 ECTS	78 ECTS

Part-time students:

COURSE	MINIMUM	MAXIMUM
1º Course	24 ECTS	47 ECTS
Other courses	24 ECTS	47 ECTS

Access and registration

Log in

Access to the official teachings of Degree will require to be in possession of the bachelor's degree or equivalent and the passing of the test referred to in article 42 of the Organic Law 6/2001, of Universities, modified by Law 4/2007, of April 12, without prejudice to the other access mechanisms provided for by current regulations.

The number of places offered for new admission are:

Madrid Campus (Vicalvaro):

60 places (including transfer admission places)

Matriculation year

The enrollment process at the Rey Juan Carlos University is done through the Internet. You can carry out the procedures on the computers installed on campus or through any computer with network access. You can check the deadlines at registration , as well as the different requirements and necessary documents.

Validation with FP qualifications

PROFESSIONAL TRAINING DEGREES

HIGHER TECHNICIAN IN ADMINISTRATION AND FINANCE (LOE)

HIGHER TECHNICIAN IN ADMINISTRATION AND FINANCE (LOGSE)

SENIOR TECHNICIAN IN DEVELOPMENT OF WEB APPLICATIONS

SENIOR TECHNICIAN IN COMMERCIAL MANAGEMENT AND MARKETING (LOGSE)

SENIOR TECHNICIAN IN MANAGEMENT OF SALES AND COMMERCIAL SPACES (LOE)

Training itinerary

ACCESS THE COURSE GUIDES OF THE DEGREE

FBC: Common Basic Training, they are validated with their counterparts of all grades
FBR: Basic Branch Training, they can be validated with their branch counterparts, taking into account the adequacy between the skills and knowledge acquired.
OB: Compulsory
OP: Optional

1st COURSE
SEMESTER	COURSE	CHARACTER	CREDITS
1	Microeconomics	FBR	6
1	The Digital Ecosystem	OB	6
1	History of the Company and the Digital Economy	FBR	6
1	IT Applied to Business	FBC	6
1	Company Introduction	FBR	6
2	Professional Ethics and Basic Legal Principles	FBC	6
2	Accounting Information Systems	OB	6
2	Introduction to Communication and Marketing	FBR	6
2	Digital Society	FBR	6
2	Business Mathematics	OB	6
TOTAL CREDITS TO TAKE: 60

2st COURSE
SEMESTER	COURSE	CHARACTER	CREDITS
1	Analytical accounting	OB	4,5
1	Commercial Law	FBR	6
1	Business Statistics	OB	4,5
1	Digital Marketing Strategies	OB	4,5
1	Business Organization	OB	4,5
2	Economic financial analysis	OB	4,5
2	Operations Management	OB	6
2	Business ethics	FBC	6
2	Macroeconomy	OB	4,5
2	Digital Market Research	OB	4,5
2	Operational Technology of the Digital Economy	OB	4,5
ANNUAL	modern language	FBC	6
TOTAL CREDITS TO TAKE: 60

3st COURSE
SEMESTER	COURSE	CHARACTER	CREDITS
1	Commercial Management in Digital Environments	OB	6
1	E-COMMERCE	OB	6
1	Digital Project Management	OB	4,5
1	Digital Customer Management	OB	4,5
1	Management Information Systems	OB	4,5
1	Usability and Information Architecture	OB	4,5
2	Human Resources Management	OB	4,5
2	Financial Management	OB	6
2	Creation of Companies in Digital Environments	OB	4,5
2	Technology Management and ICT Governance	OB	4,5
2	Business Models in the Digital Economy	OB	4,5
2	Integrated Marketing Plan	OB	6
TOTAL CREDITS TO TAKE: 60

4st COURSE
SEMESTER	COURSE	CHARACTER	CREDITS
1	Strategic Directors	OB	6
1	Optional 1	OP	4,5
1	Optional 2	OP	4,5
1	Optional 3	OP	4,5
1	Optional 4	OP	4,5
1	Academic Recognition of Credits	OB	6
ANNUAL	External Internships	OB	24
ANNUAL	Final Degree Project	OB	6
TOTAL CREDITS TO TAKE: 60

OPTIONAL
Semester	Subjects	Character	Credits
1	Legal Issues in Digital Environments	OP	4.5
1	B2B Strategies in Digital Business	OP	4.5
1	Advanced Design of User Interfaces	OP	4.5
1	Metrics and Analytics in Digital Marketing (blended)	OP	4.5
1	Trends in Digital Business	OP	4.5

Material resources

External Internships

The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the Degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.

The internships are actividdireccion_gestion_empresas_ambito_digitals that the student carries out in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement your university education, while providing you with a deeper knowledge about the skills you will need once you have graduated.

The External Practices subject will consist of two phases:

Completion of the internship period that offers professional experience related to any of the graduate profiles that are expressed in the Verification Report of the degree.
Elaboration of the memory

Documentation:

Degree Training Project

For more information: External Internship Unit

Social Security contributions for interns starting January 1, 2024

Academic Recognition of Credits

Regulations for academic recognition of credits in undergraduate studies

Mobility programs

ERASMUS

The Erasmus program makes it easy for URJC students -both undergraduate and postgraduate- to study one or several semesters at one of the European universities with which the URJC has agreements.

These exchanges traditionally have an economic endowment thanks to the Erasmus Scholarships provided by the EU and the Spanish Ministry of Education.

ERASMUS (intranet)

WORLD

The Munde program manages mobility with universities from countries not included in the Erasmus Program.

The possibility of obtaining a scholarship or economic endowment and its amount depends, in each case, on the agreements with the universities, countries or entities that sign it.

WORLD (intranet)

For more information:

URJC Mobility

SICK

SICUE is a national mobility program for GRADOS university students that allows them to carry out part of their studies at another Spanish university with guarantees of academic recognition, use and adaptation to their curricular profile.

SICUE Mobility

Student support programs

Orientation to future students. The University offers various orientation programs for future students: we carry out visits to high schools and secondary schools, we organize guided visits to the Campuses, we are present in the Classroom and, at the beginning of each course, we carry out welcome days to guide students new students.

academic tutorials. Each teacher carries out, within their teaching planning, academic tutorials on their subject.

Coordinator of the degree. It works to promote coherence and balance between the subjects and the workloads of the students.

mentoring program. The URJC has this program, peer tutoring, in which the students of the last years act as mentors with the first year students.

Students with disabilities. The Support Office for Persons with Disabilities offers guidance and assistance to students with special needs.

Scholarships . The Rey Juan Carlos University manages the main scholarships and annual grants, both its own and from other official bodies: Ministries, Community of Madrid, International Organizations and other entities. It also publishes and disseminates those scholarships and grants of interest to its students and graduates. Throughout the course, students receive information about them through the different communication channels established.

Job placement program. The Rey Juan Carlos University, through the External Internship Unit and the Graduates Office, organizes conferences, workshops and various actions aimed at supporting and guiding students in their job search, to improve their employability and promote job placement . The University has a Job Exchange -a platform available to companies and graduates- where institutions can carry out their selection processes.

Regulation

ACADEMIC CALENDAR

Academic Calendar

REGISTRATION

*The rates corresponding to double degrees with different degrees of experimentality will be applied as established in the new Decree 43/2022, of June 29, of the Government Council, which establishes the public prices for university studies leading to official degrees and services of an academic nature in the public universities of the Community of Madrid*

TRAINING PROCESS

REVIEWS AND REVIEWS

Validation, adaptation of studies, recognition of credits and homologation of foreign qualifications

UNIVERSITY DEGREES

Extinction of university degrees

VISITING STUDENTS AND FUNCTIONAL DIVERSITY

COEXISTENCE REGIME

Coexistence Regulations of the Rey Juan Carlos University for the Development of Law 3/2022, of February 24, on University Coexistence, approved by Agreement of March 30, 2023, of the Governing Council of the University

SCHOOL INSURANCE

School insurance

ASSOCIATIONS

Regulation of student associations

Quality guarantee

RUCT link

BOCM Link

Internal quality assurance system

Manual of the Internal Quality Assurance System

Composition of the commission

Composition of the Commission

Results report

Once the follow-up has been carried out, the quantitative information on the results obtained in the follow-up of said Degree is shown, differentiated by academic year.

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- New students

- Teacher evaluation

- Student satisfaction

- Satisfaction of the graduates

- Labor insertion

- Causes of abandonment

- Career path:

Second year after graduation
Third year after graduation
Fourth year after graduation

- Degree of satisfaction:

Faculty with the campus and university
Teacher with degree
of the evaluators
Incoming student mobility program
Outgoing Student Mobility Program
Administration and services staff with the university

- External internships:

Student satisfaction
External tutor satisfaction
Evaluator satisfaction

Survey results:

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universiddireccion_gestion_empresas_ambito_digitals, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.