Protocol, Organization of Events and Corporate Communication

What knowledge will I acquire with this Degree?

The knowledge that is taught is directly related to the name of the title, that is, the Protocol (from the Institutional to the business or social); the organization of all kinds of events, from planning to execution, taking into account all relevant aspects such as spaces, security, team synergies or their dissemination.

Where will I be able to work when I graduate?

The professional world is subject to constant changes. Today, companies and institutions demand profiles that fit their needs.

Most companies prefer specialists in corporate communication, focused on business communication, brand communication and who know how to connect with the public or multi-stakeholder.

This profile, accompanied by competent training for the comprehensive organization of all kinds of events and protocol acts, is what the training of the Degree in Protocol, Organization of events and corporate communication offers.

Protocol as essential training for a head of communication or dicom (director of communication), since his knowledge will facilitate the organization and the relationship with other companies or institutions.

In addition, we complete the training with the programming of acts or events, considering that companies or institutions usually carry out all kinds of events precisely as business communication acts, to position their image or brand, to launch a new product or message, to capture attention and achieve greater visibility, in short, to position oneself and become visible, to communicate with society and with the public.

It is the companies that demand multilingual professionals and the current globalized world requires it. Global training in this field, multidisciplinary and multilingual, to adapt academic training to professional profiles.

We intend to train professionals capable of working in communication departments, press offices, the protocol department and the organization of events for both companies and institutions, with comprehensive, multidisciplinary and multilingual training, to adapt academic training to the professional profiles that are currently they demand.

The Degree in Protocol, Event Organization and Corporate Communication focuses on the training of professionals that companies demand for communication departments; professional profiles for companies dedicated to the organization of business acts and events, that know how to manage public relations taking into account all organizational factors.

Our added value is to present unified tasks that have been developed by different professional profiles but that today must be combined, along with languages, in a single professional profile that comprehensively manages relationships between companies or institutions in the organization of events, acts, institutional or collaborative relationships to achieve the corresponding objectives.

The Degree that we present corresponds to profiles that have their precedents in different academic studies: such as the Degree in Advertising and Public Relations, in terms of corporate image or business relations; in the field of protocol, not contemplated by any current academic degree as such and which has been developed as an additional study by the majority of professionals dedicated to these tasks; the business organization studied in ADE, international and comparative law. All this together with language training, with a higher presence than most degrees, but which we consider absolutely necessary in today's world for our graduates to be competent.

Our graduates will find their professional place in the press offices of all kinds of institutions (from city councils to ministries and all kinds of organizations) and in the communication departments of companies. Bearing in mind that all institutions, all large companies and most medium-sized companies now include these profiles in their professional templates, the need for training along these lines seems obvious.

Is this Degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached), the implementation of the degree will be done progressively, starting the first year in the academic year 2015-16.

The final verification report turned out FAVORABLE

Favorable report first modification

Favorable report second modification

Favorable report third modification

Favorable report fourth modification

Favorable report fifth modification

What subject areas will I address in this grade?

Above all three areas: Organization of events and everything related to them, from interculturality, social responsibility or restoration and everything its organization entails; Comprehensive corporate communication, from image or brand management to the corresponding reputation and, of course, everything related to the corresponding Protocol.

Recommended Income Profile

There is no restriction other than that established by law (PAU). However, the following recommended entry profile is defined as guidance for new students: New students in the DEGREE IN PROTOCOL, EVENT ORGANIZATION AND CORPORATE COMMUNICATION must combine interest in organizing events and acts in the field of corporate communication, must have a predisposition for group work, an interest in communication as a whole in all its activities and the capacity for analysis and critical reasoning. She must have the capacity for individual and team work, for planning and organization, as well as a high level of self-demand. Good training in oral and written expression, as well as an intermediate level of English, is recommended.

Objectives 

Upon completion of the "Degree in Protocol, Event Organization and Corporate Communication" students will be able to:

• Apply the knowledge acquired to organize all kinds of acts, events and ceremonies, taking into account the appropriate and corresponding protocols, both in public or private institutions and in the business field, nationally or internationally.
• Think, plan and execute a strategic and comprehensive corporate communication plan that takes into account the intangible values ​​and beliefs of the company or institution, its corporate image, its social responsibility and the objectives it intends to achieve. You will be able to plan and execute a crisis communication plan when necessary.
• Manage the image and corporate reputation of the company or institution, as well as its control in each of its actions Distinguish decorations, flags and treatments and their practical application appropriate to the ceremony, act or event.
• Know and apply diplomatic uses, as well as manage interculturality.
• Develop in a practical way in the second language studied, to communicate in an organized event or act.
• Manage a budget, contracting, financing and sponsorship applying the necessary knowledge.
• Write speeches appropriate to the different events or acts, depending on the characteristics of the act and the participants in them.
• You will be able to design and choose the appropriate menu, taking into account the participants and their cultural or other differences.
• Manage and coordinate the necessary teams from all the areas involved in the organization of an event or act, knowing how to determine its logistics structure.

In short, being able to manage the department of protocol and corporate communication in an organization, institution and/or company. In addition, know how to comprehensively organize all kinds of acts, ceremonies or events, business or institutional, taking into account all aspects, including the relevant communication plans.

Competences 

GENERAL COMPETENCIES

• CG1 Ability to organize acts and events related to business institutions and organizations.
• CG2 Ability to apply knowledge to practice.
• CG3 Ability to analyze, gather, compile and synthesize information and data.
• CG4 Oral and written communication in the language of the Degree.
• CG5 Develop autonomous learning in the field of study.
• CG6 Capacity for organization and planning.
• CG7 Know the techniques of work organization and business management.
• CG8 Computer skills related to the field of study.
• CG9 Ability to gather, assess and interpret information from various sources
• CG10 Ability to make decisions and to solve problems
• CG11 Know how to work in an international context
• CG12 Develop skills in interpersonal relationships
• CG13 Recognition of diversity and multiculturalism. Learn about other cultures and customs
• CG14 Ability to reason critically and self-criticism
• CG15 Ability to coordinate and motivate work groups. Capacity for teamwork, management and transcendent motivation to achieve benefits that you expect other people to experience as a result.
• CG16 Leadership that supposes the conscious and constant commitment to respond constructively to challenges, contributing with experience, knowledge and action to their resolution.
• CG17 Adequate knowledge of the administrations, companies, institutions, public bodies and organizations in general, regulations and procedures necessary to carry out work and other activities in the field of protocol and ceremonial culture.
• CG18 Master oral and written expression as a means of communication and especially the necessary uses for its application to the professional area

SPECIFIC COMPETENCES

• CE1 Know, apply and determine the techniques of the protocol in all types of acts, as well as the staging of both institutional ceremonies and those of the business sphere, nationally and internationally.
• CE2 Know the techniques of business and institutional protocol. Know the rules and protocol uses. Master the procedural strategies in the organization of acts, ceremonies and events of all kinds.
• CE3 Knowledge of the cultural and intercultural environment for the development of any protocol activity or event.
• CE4 Acquire knowledge of two foreign languages, English and Chinese or Russian, in order to be able to function in these languages ​​in a highly globalized professional field.
• CE5 Distinguish official decorations, titles, flags and treatments. Acquire the necessary knowledge of the field of vexillology and heraldry
• CE6 Learn to plan, structure and manage a protocol department for its application in the organization of ceremonies and all kinds of acts or events.
• CE7 Acquire precise knowledge in the area of ​​communication and the operation of the media in their relationship with institutions or companies, as a fundamental principle to position the message.
• CE8 Knowledge of team synergies and coordination of all areas involved in organizing an event.
• CE9 Learn to program an internal and external communication plan for a business organization, corporation or institution.
• CE10 Acquire precise knowledge about State institutions.
• CE11 Knowledge of the professional and business environment related to the exercise of the profession.
• CE12 Train students to organize and plan events related to business institutions and organizations.
• CE13 Be able to transmit different messages to all kinds of audiences, discriminating information precisely.
• CE14 Know the general principles of corporate communication, as well as the operation of the media in its relationship with institutions and/or companies.
• CE15 Knowledge of the online media ecosystem and use of corporate communication and marketing tools.
• CE16 Know and know how to apply the identity formation process and brand image of an institution or entity.
• CE17 Be able to identify, value and manage the company's intangibles related to communication.
• CE18 Being able to manage the corporate image and reputation in a comprehensive manner.
• CE19 Capacity for communication and institutional relations: ability to defend and present different projects related to branding, events or corporate communication.
• CE20 Determine the logistical and organizational structure of an event. Being able to organize teams and coordinate them.
• CE21 Capacity for the ideation of events, organization and planning as well as their integral execution.
• CE22 Ability to manage an act or event of a multicultural nature, taking into account the differentiating aspects of the members who share said event, knowing how to plan a comprehensive and appropriate communication for this type of event. Manage the coordination and synergies of teams in the organization of a specific act or event.
• CE23 Acquire the necessary knowledge about vexillology, its symbols and history. Recognize and distinguish the different flags, as well as knowing how to use them properly according to the type of ceremony, acts or events.
• CE24 Coordination of internal and external communication teams. Ability to design and manage an external and internal communication plan for the company or event.
• CE25 Acquire the knowledge, skills and attitudes necessary to know how to design, organize and manage a crisis and apply your own communication plan. Learn and acquire the necessary skills to manage risks in organizations.
• CE26 Ability to organize a communication department. The management of corporate communication with the different media. Adaptation of the message to the different models and means of communication.
• CE27 Know the diplomatic uses. Know how to manage and apply the aspects of interculturality in the organization of an event and its communication.
• CE28 Acquire the necessary knowledge about staging events and know how to apply them in their organization. Ability to criticize and control the design or graphic idea related to a corporate event.
• CE29 Ability to manage the image and to structure messages based on the support and means of dissemination.
• CE30 Acquire and know how to apply the necessary knowledge in the area of ​​economics to be able to manage a budget, contracting, financing and sponsorship of different types of events, congresses, fairs and/or events.
• CE31 Acquire the principles of ethics and social responsibility to manage and apply them in the business and institutional organization.
• CE32 Being able to write a speech adapting it to the protocol uses of the act or event, taking into account the necessary intercultural treatments and uses depending on its integral organization.
• CE33 Know how to write and present a report, a project, analysis related to an act or event.
• CE34 Being able to defend a project on the organization of an act or event both orally and in writing.
• CE35 Know how to apply the knowledge and command of the necessary computer programs to work processes.
• CE36 Be able to use organizational evaluation techniques, identify the factors that contribute to well-being and performance in the workplace, adapting professional profiles to people, as well as knowing how to apply plans for the prevention of occupational and psychosocial risks.
• CE37 Being able to carry out analyzes and make decisions on the organizational structure of work, as well as putting into practice organizational strategies that contribute to better use and performance of available human resources.
• CE38 Prepares, writes and produces oral and written texts in a second language. In other words, masters the necessary level of oral and written expression in the second language, suitable for their development in an institutional or business act or event. Demonstrates the ability to understand written texts and oral discourse in that second language. Level of oral and written comprehension.
• CE39 Acquire the necessary knowledge about the award and nobility law, adjusted to the needs of the organization of ceremonial acts and their corresponding typologies.
• CE40 Shows an attitude of respect towards sociocultural aspects and demonstrates this in the implicit and explicit transmission of messages in a second language.
• CE41 Learn norms, customs, values ​​of respect and consideration towards different cultures, acquiring and developing the ability to act in the corresponding contexts in an appropriate manner.
• CE42 Understand the process of elaboration of international legal norms.
• CE43 Know the means that guarantee the application of international law and the mechanisms of international responsibility, as well as the regulation of state powers over land, sea and air space.
• CE44 Know, understand the historical and social importance of ceremonies Know other ceremonies in our environment to know how to organize a ceremony.
• CE45 Know the formation and development of noble corporations and their application in acts or ceremonies.
• CE46 Master the general legal framework and the concept of company, in its objective and subjective aspects, identifying the concept of entrepreneur and its characterizing notes, as well as the content of its legal status, in particular the duty of accounting and registration advertising.
• CE47 Ability to direct and manage people and teams.
• CE48 Know how to design a menu for acts or events, taking into account all the participants and their differences. Know how to place a table, including the presidential one. Distribution of guests. Adaptation in the decoration according to the celebration.
• CE49 Integrate the knowledge acquired on various disciplines taught throughout the Degree in a description and analysis work. Learn to structure an academic document and academically present a paper on aspects related to the Degree, taking into account the knowledge and its application to practical cases.
• CE50 Ability to diagnose problems that may arise in the organization of acts, events and ceremonies and know how to make timely, appropriate and decisive decisions. Ability to react to unforeseen events. Perform analysis and response resources. That is, practical application of knowledge through the study of cases and resolution of practical cases.
• CE51 Deepen knowledge, skills and attitudes, linking students to the business reality, completing and complementing their theoretical or theoretical-practical training with practical experience developed outside the strict university environment.
• CE52 Knowledge and analysis of the behavior of economic agents and analysis of the functioning of markets
• CE53 Ability to analyze business problems through managerial functions (planning, organization, human resource management and control)

Minimum stay requirements 

• The permanence of the students in the Degree studies will be a maximum of eight years for full-time students. Part-time students may request an extension of up to two more years from the Rector.
• In Bachelor's degrees lasting more than 240 credits (4 years), the maximum of the previous section will be increased by one more year for every 60 ECTS credits that are added to the 240 ECTS.
• Students must pass a minimum of two subjects in the first year. Students studying part-time must pass at least one subject in their first academic year.
• Students who are studying any official Bachelor's degree at the Rey Juan Carlos University may make a maximum of four registrations to pass each of the subjects of the study plan, without counting previous cancellations of the same.

For more information see: Permanence regulations

Minimum number of ECTS credits by type of enrollment and course

Full-time students:

Part-time students:

Internal quality assurance system

Manual of the Internal Quality Assurance System

Composition of the commission

• Composition of the Commission

Results report

Once the follow-up has been carried out, the most relevant quantitative information on the results obtained in the follow-up of said Degree is displayed, differentiated by academic year.

Report by course:

• 2022/2023
• 2021/2022
• 2020/2021
• 2019/2020
• 2018/2019
• 2017/2018
• 2016/2017
• 2015/2016

General information collection plan

• Indicators 2015/16
• Indicators 2016/17
• Indicators 2017/18
• Indicators 2018/19
• Indicators 2019/20
• Indicators 2020/21
• Indicators 2021/22
• Indicators 2022/23

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

• Improvement Actions 2022/2023
• Improvement Actions 2021/2022
• Improvement Actions 2020/2021
• Improvement Actions 2019/2020
• Improvement Actions 2018/2019
• Improvement Actions 2017/2018
• Improvement Actions 2016/2017

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.

• Final Report Accreditation Renewal 2022
• Improvement plan 2022

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