Master's degree in Intercultural and Business Communication between China and Europe

Basic Information

What knowledge will I acquire with this Master?

The student will acquire the theoretical-practical knowledge taught in the different subjects that appear in the training itinerary and in the application form for the verification of official titles, from the Ministry of Education, Culture and Sport. Specifically, the student will be able to:

Know, analyze and assess the theories of information and communication, analyze media messages, recognize agents, factors, conditioning factors and other aspects in decision-making in cultural and business communication.
Know the theory and practice of business and organizational communication. Ability to detect, analyze, assess and design communication strategies and to analyze and develop communication plans and crisis plans. Training to advise on corporate communication strategies.
Know the world information order and especially in relation to China, Europe and Spain. Analyze the current situation and the weight of the most influential groups. Learn about the information society. Discover the agents that most influence the creation of opinion.
Know, plan and properly apply research methods in communication. Use the main research techniques and the most common computer tools for data analysis.
Investigate the creation of public opinion in social networks and the image and reputation of Chinese companies and institutions in the main Western social networks.
Investigate intercultural communication between East and West. Analyze the mutual perception between China and Europe.
Know, understand and analyze the current economic situation, business world, public and private management. Identify factors and elements of economic and business development. Interest students in the consequences of economic crises. Evaluate the world socioeconomic situation and the relations of inequality.
Know and critically assess the new current sociologies of the company and organizations and Chinese business sociology.
Know and become aware of the ethical principles applied to the company and organizations. Show sensitivity to Social Responsibility and Corporate Social Responsibility.
Know and use anthropological and ethnographic research methods, such as life stories, in-depth interviews and discussion groups. And apply them to the study of relations between China and Europe.
Know the global society and the relationships and mutual influences between society and territory. Analyze the world socioeconomic situation and the relations of inequality.
Manage information on the main international organizations and institutions, their structures, organization charts and forms of operation. Contacts and skills to access these organizations. Analyze international relations and especially the relations between the Eastern and Western world and between China and Europe.
Know, analyze and value the institutional, cultural and commercial relations between East and West and especially between China and Europe. Assess the global dialogue of civilizations and the opportunities for peace. Train to make or propose their own contributions to relations and exchanges between China and Europe.
Analyze and assess the institutional and commercial relations between China and Spain and detect areas of development and opportunities.
They will also acquire knowledge from their external internships in organizations related to the objectives of the master's degree. The student will know the environment and will develop in it applying their knowledge, skills and attitudes as a way of accessing the professional world.
Finally, you will learn to carry out scientific and applied research tasks, such as the Master's Thesis, after the corresponding fieldwork and documentation, applying the knowledge and research skills acquired.

Is this degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached), starting the first course in the academic year 2017-18.

The ifinal verification report turned out FAVORABLE

Is it necessary to pass an access test?

To access the master's degree, the student's curriculum or academic record and their affinity and projection in relation to the objectives of the master's degree, their professional experience, their complementary training and motivation and the results of a personal or Skype interview will be assessed. It will mainly test your language skills and motivation.

Likewise, graduates in accordance with educational systems outside the European Higher Education Area will be able to access without the need for homologation of their degrees, after verification by the University that they accredit a level of training equivalent to the corresponding official Spanish university degrees and that authorize in the country issuing the title for access to postgraduate education. Access through this route will not imply, in any case, the homologation of the previous title of which the interested party is in possession, nor its recognition for other purposes than that of studying the Master's degree.

The Admission, Monitoring and Quality Commission of the Master will be responsible for the admission process, which operates functionally until the moment of its approval and which will assess the validity of the certificates and merits of the applicants, carrying out admission tests if it considers it appropriate. .

To attend to students with specific educational needs derived from disability, support and counseling services will be launched that will establish possible curricular adaptations, as well as alternative itineraries or studies.

What is the minimum number of credits for which I can enroll?

You can see it in the rules of permanence in this link

Recommended income profile

All official degrees give access to the Master's degree, preferably those in Social and Legal Sciences, especially Communication Sciences, International Relations, Sociology, Economics, Business, Commerce and Marketing, as indicated above.

Objectives

Train students to intervene in cultural, business and commercial relations between China and Europe and, by extension, between East and West, acting as bridges and agents between the two through positive communication and from an intercultural, professional and ethical perspective.

Competences

BASIC SKILLS

CB6 - Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
CB7 - That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of study
CB8 - That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments
CB9 - That students know how to communicate their conclusions and the knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way
CB10 - That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.

GENERAL

CG01 - Know and use existing communication resources in organizations
CG02 - Communicate with companies and institutions in intercultural fields
CG03 - Train to organize, plan and make decisions in the field of intercultural and business communication.
CG04 - Master communication skills in the field of intercultural and business relations between China and Europe.
CG05 - Communicate reasoning, arguments and conclusions to specialized and non-specialized audiences in a clear and functional way.
CG06 - Apply the knowledge acquired and the ability to solve problems in new or little-known environments within interdisciplinary fields related to intercultural and business communication.
CG07 - Integrate knowledge and skills to adopt judgments based on information that include reflections on social and ethical responsibilities

TRANSVERSAL COMPETENCES

CT01 - Knowledge and command of the Spanish language, both written and spoken.
CT02 - Respect for human rights and basic ethical principles.
CT03 - Ability to investigate from field work, documents and other sources
CT04 - Apply the knowledge acquired to the practice of intercultural and business relations between China and Europe

SPECIFIC COMPETENCES

CE01 - Enable the student to analyze the messages of the media and their intentionality and identify interests in the creation of opinion through the consequent analysis of sources and contents.
CE02 - Facilitate the recognition of agents, factors, determining factors and other aspects in decision-making in cultural and business communication.
CE03 - Train to recognize, analyze and advise on business and organizational communication strategies, own and those of the competition.
CE04 - Know the major world media groups and the most influential professionals, especially those operating in China and Europe.
CE05 - Know and familiarize the student with the great current issues in the world and intercultural realities, especially in China and Europe.
CE06 - Raise awareness about social and environmental issues, especially in everything related to Social Responsibility and Corporate Social Responsibility.
CE07 - Train and familiarize the student with social networks and the location, analysis and evaluation of comments on Chinese companies and institutions.
CE08 - Train to analyze the mutual image and perception between China and Europe and between China and Spain, as well as to locate topics and barriers to knowledge and opportunities for meeting and collaboration.
CE09 - Use resources and routines to communicate in international cultural and business contexts.
CE10 - Identify factors and defining elements of economic and business development.
CE11 - Make students aware of the social effects of the economy, especially in situations of crisis and inequality.
CE12 - Accredit sufficient knowledge in the sociology of business and organizations, applied to relations between China and Europe
CE13 - Know and become aware of the ethical principles applied to companies and organizations.
CE14 - Use anthropological and ethnographic research methods, such as life stories, in-depth interviews, discussion groups, and apply them to the knowledge of traditions and relations between China and Europe.
CE15 - Know the social and cultural geography and its different uses in the era of globalization.
CE16 - Train and obtain resources to carry out procedures before international organizations, especially in the Chinese-Spanish and European spheres.
CE17 - Analyze and assess the institutional, cultural and commercial relations between East and West and especially between China and Europe and between China and Spain.
CE18 - Train to detect areas of development and make proposals for opportunities in intercultural and commercial relations between China and Europe.
CE19 - Train to integrate the methods studied, the procedures acquired and the knowledge learned in the Master's Thesis.

Admission and enrollment

Admission:

The requirements for access to the proposed title are according to article 18, of Royal Decree 822/2021, of September 28:

Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.

GENERAL ACCESS CRITERIA:

All official degrees give access to the Master, preferably those of Social and Legal Sciences, especially Communication Sciences,

International Relations, Sociology, Economics, Business, Commerce and Marketing, as indicated above.

CONDITIONS OR SPECIAL ACCESS TESTS:

To apply for pre-registration in this University Master's Degree, it is essential to attach a motivation letter as mandatory documentation.

To access the master's degree, the student's curriculum or academic record and his affinity and projection in relation to the objectives of the master's degree (70%), his professional experience (10%), his complementary training and motivation (10%) and the results of a personal interview or via skype in which their language skills and motivation will be contrasted mainly (10).

The assessment of the merits for access to the master's degree will be carried out, consequently, taking into account the following assessment:

Academic record, with affinity to the master's degree (70%)

Professional experience (10%)

Complementary training and motivation (10%)

Personal interview or via Skype (10%)

Offer of places: 50 places. If the minimum number of students envisaged is not reached in a course, the University may choose not to open the teaching group.

See admission and enrollment

Training itinerary

Master's Teaching Guides

ACCESS THE COURSE GUIDES OF THE DEGREE

Training Itinerary

Custom code	Subject	NUMBER OF ECTS	Semester	Type
627301	Current theories of information and communication	3	1 º	required
627302	Business and organizational communication strategies	3	1 º	required
627303	Intercultural journalism in the XNUMXst century	3	1 º	required
627304	Research methods in intercultural communication	3	1 º	required
627305	Chinese companies and institutions in social networks	3	1 º	required
627306	Intercultural communication and mutual perception between East and West and	6	1 º	required
627307	Current economic and business development	3	1 º	required
627308	New Business Sociology	3	1 º	Mandatory
627309	Business ethics and modern institutions	3	1 º	Mandatory
627310	Research in Social and Cultural Anthropology	3	2 º	required
627311	Social and Cultural Geography in Globalization	3	2 º	required
627312	International institutions: operation and current practices	3	2 º	required
6273013	Institutional and commercial relations between China and Europe in the perspective of the XNUMXst century	6	2 º	required
627314	Institutional and commercial relations between China and Spain in the perspective of the XNUMXst century	3	2 º	required
627315	External Internships	6	2 º	required
627316	Master's thesis	6	2 º	required

Material resources

External Internships

The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the Master's degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.

Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement their university education, while providing them with a deeper knowledge about the skills they will need in the future.

The External Practices subject will consist of two phases.

First. Completion of the internship period that offers professional experience related to any of the profiles that are expressed in the Verification Report of the degree.

Second. Preparation of memory.

Documentation:

Degree Training Project

For more information: External Internship Unit

Social Security contributions for interns starting January 1, 2024

Mobility programs

University Master's degrees, due to their duration and characteristics, in general do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University workers (PDI and PAS) and has procedures for collecting and analyzing information on these mobility programs. The management of all the mobility programs of the University is centralized in the Office of the Vice President for International Relations and any student of the University can participate in them.

URJC Mobility

Regulation

STUDENTS

COEXISTENCE REGIME

Coexistence Regulations of the Rey Juan Carlos University for the Development of Law 3/2022, of February 24, on University Coexistence, approved by Agreement of March 30, 2023, of the Governing Council of the University

SCHOOL INSURANCE

School Insurance

ASSOCIATIONS

Regulation student associations

Quality guarantee

RUCT link

BOCM Link

Internal quality assurance system

Manual of the Internal Quality Assurance System

Composition of the commission

Results report

Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.

Report by course:

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- Student profile

- Teacher evaluation

- Degree of satisfaction:

Of the students
of the graduates
From the Faculty
Administration and Services Staff

- Labor insertion

- External internships:

Satisfaction of interns
External tutor satisfaction
Employer satisfaction

Survey results:

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”