Master's degree in Digital Journalism and New Professional Profiles

Basic Information

What knowledge will I acquire with this Master?

The degree is proposed with a strong professional base and with the aspiration that students can obtain those skills and competencies currently required by companies and institutions, with a view to increasing their employability options.

Every day the implications of the change in current Journalism become more evident, as a consequence of the loss of relevance of paper in favor of digital media. The Internet has become the great beneficiary to the detriment of printed newspapers and magazines, entities that are currently experiencing delicate situations.

This reality has a first impact on the situation of Journalism as a profession. The lack of definition of the business models of journalistic companies in the face of digital convergence is a reality. It is a fact that both traditional titles and new digital projects started in recent years suffer. This changing situation should not prevent us from looking at successful initiatives that are seeing their subscribers grow in a domain characterized by multiplatforms.

Beyond the impact of the economic crisis, there is also evidence of a fragile labor market, with continuous reductions in workforce, and which requires professionals to prepare for precarious working conditions. Added to this is what is called the growing “autonomization” of the journalistic profession. As stated in the "Annual Report on the Journalistic Profession 2015", 25% of journalists who are in an active situation belong to this job category and 65% affirm that journalism, in the future, will be closely linked to this figure.

The Master aims to answer this question: that the graduate knows a changing professional situation, in need of new and innovative journalistic projects. In fact, in recent years there have been many experiences launched by professionals, mainly in the digital context, which show a high percentage of success and consolidation. In short, the labor context recommends training professionals with a vision of entrepreneurship in which they have not been previously trained.

Is this degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached), starting the first course in the academic year 2018-19.

Final verification report turned out FAVORABLE

Is it necessary to pass an access test?

In the event that demand exceeds supply, the following scales will be applied:

50% training related to Journalism / communication

30% academic record

20% professional career related to the objectives and theme of the Master.

In the case of foreign students, special attention will be paid to their command of the Spanish language, and it is necessary to provide a Certificate of Spanish Language B2 DELE Intermediate or equivalent in the documentation to be delivered, in addition, if necessary, they may request to pass of a spoken and written level test.

What is the minimum number of credits for which I can enroll?

You can see it in the rules of permanence in this link

Recommended income profile

The specific qualifications that will facilitate access to the Master are the following:

Degree in Journalism
Degree in Audiovisual Communication
Degree in Advertising and Public Relations

It is recommended that students who are going to take the Master's Degree in Digital Journalism and New Professional Profiles have basic training in the area of Social Sciences and Humanities, and an interest in the world of communication and digital technologies.

On the other hand, it is considered an essential condition to be in possession of a graduate degree and to be competent in the command of the Spanish language.

Regarding skills, it is recommended that students have analytical skills, ease of interpersonal relationships and the ability to work in a team, ability and critical attitude in the analysis of the environment, responsibility and commitment to daily work, participatory attitude and creative spirit as well as predisposition and adaptation in terms of information and communication technologies.

Objectives

Train students to analyze with a critical and innovative sense the transformations that journalism is experiencing today. Facilitate the necessary skills to practice journalism that is developed through digital media in a responsible, rigorous and creative manner.

Competences

BASIC SKILLS

CB6 - Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
CB7 - That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of study
CB8 - That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments
CB9 - That students know how to communicate their conclusions and the knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way
CB10 - That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.

GENERAL COMPETENCIES

CG01 - Ability to use journalistic language and to communicate professionally both in writing and orally.
CG02 - Ability to develop innovative journalistic projects.
CG03 - Organize and plan human teams and work processes in the field of journalistic communication.
CG04 - Use Information and Communication Technologies (tools, supports and essential processes) for their professional application.
CG05 - Know the context in which the journalistic profession develops, paying special attention to technological and business changes.
CG06 - Manage information from various sources, using search techniques, identification, selection and collection of information.
CG07 - Adapt to new situations, new or little-known environments within the context of the journalistic profession.
CG08 - Know and respect the ethical standards of the journalistic profession in the face of the challenges posed by the digital environment.

SPECIFIC COMPETENCES

CE01 - Know current trends in media systems and journalism both nationally and internationally.
CE02 - Know the business models of journalistic companies and detect the changes that may affect business management.
CE03 - Ability to undertake in the field of journalism through the generation of own projects.
CE04 - Apply audience analysis techniques in the digital environment to find out how they use and behave in the media.
CE05 - Develop relationship and audience loyalty strategies.
CE06 - Know the transformations generated by digitization in the practice of professional journalism.
CE07 - Know and apply the narrative structures, formats and routines of transmedia journalistic production.
CE08 - Ability to develop information products for mobile devices.
CE09 - Ability to use social networks as a support for journalistic products.
CE10 - Ability to prepare audiovisual journalistic information for the internet.
CE11 - Ability to produce journalistic products based on analysis and interpretation (slow journalism).
CE12 - Being able to manipulate code in the main development languages for the web
CE13 - Know the basic functional technical elements of a journalistic project for the web
CE14 - Know the techniques and tools of strategic communication management.
CE15 - Being able to produce journalistic content for companies and institutions (branded content or branded journalism).
CE16 - Be able to search for information both on the deep web and in databases.
CE17 - Be able to extract data and manage it through web scrapping techniques.
CE18 - Being able to analyze quantitative data
CE19 - Being able to analyze data qualitatively.
CE20 - Being able to create journalistic products based on data analysis.
CE21 - Use resources to generate data visualizations in different media and journalistic formats
CE22 - Be able to design digital marketing plans applied to online journalistic products that include the use of SEO techniques and web analytics.
CE23 - Being able to design and carry out academic research projects based on the knowledge acquired in the Master.
CE24 - Develop your own journalistic project based on the knowledge acquired in the Master.
CE25 - Apply the theoretical and practical knowledge acquired in the Master to professional work in the media.

TRANSVERSAL COMPETENCES

CT01 - Master the techniques of expression that qualify for the public presentation of projects.
CT02 - Work collaboratively in the professional environment.
CT03 - Work following ethical and deontological criteria.
CT04 - Receptivity to innovation and entrepreneurship
CT05 - Ability to detect trends and critically analyze reality.

Admission and enrollment

Admission:

The requirements for access to the proposed title are according to article 18, of Royal Decree 822/2021, of September 28:

Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.

Recommended requirements:

The specific qualifications that will facilitate access to the Master are the following:

Degree in Journalism
Degree in Audiovisual Communication
Degree in Advertising and Public Relations

It is recommended that students who are going to take the Master's Degree in Digital Journalism and New Professional Profiles have basic training in the area of Social Sciences and Humanities, and an interest in the world of communication and digital technologies.

On the other hand, it is considered an essential condition to be in possession of a graduate degree and to be competent in the command of the Spanish language.

Regarding skills, it is recommended that students have analytical skills, ease of interpersonal relationships and the ability to work in a team, ability and critical attitude in the analysis of the environment, responsibility and commitment to daily work, participatory attitude and creative spirit as well as predisposition and adaptation in terms of information and communication technologies.

Selection of applicants:

In the event that demand exceeds supply, the following scales will be applied:

50% training related to Journalism / communication

30% academic record

20% professional career related to objectives and theme of the Master

In the case of foreign students, special attention will be paid to their command of the Spanish language, and it is necessary to provide a Certificate of Spanish Language B2 DELE Intermediate or equivalent in the documentation to be delivered, in addition, if necessary, they may request to pass of a spoken and written level test.

Offer of places: 35 seats. If the minimum number of students envisaged is not reached in a course, the University may choose not to open the teaching group.

See admission and enrollment

Training itinerary

Master's Teaching Guides

ACCESS THE COURSE GUIDES OF THE DEGREE

Training Itinerary

CODE	RAW MATERIAL	SEMESTER	TYPE	ECTS
629501	Professional trends in current journalism and ethical challenges in digital information	First	required	3
629502	Entrepreneurship and new business models in the media	First	required	6
629503	Journalistic editing in digital environments, social networks and mobile devices	First	required	6
629504	Audiovisual journalism on the internet	First	required	3
629505	Narrative and transmedia techniques for the new Journalism	First	required	3
629506	Web programming for journalistic projects	First	required	3
629507	Management of digital content on the web and social media	First	required	6
629508	Data journalism	Second	required	6
629509	Information visualization techniques on the web	Second	required	3
629510	Marketing of journalistic products: positioning and web analytics	Second	required	3
629511	External Internships	Second	required	12
629512	Master's thesis	Second	TFM	6

Material resources

External Internships

The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the Master's degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.

Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement their university education, while providing them with a deeper knowledge about the skills they will need in the future.

The External Practices subject will consist of two phases.

First. Completion of the internship period that offers professional experience related to any of the profiles that are expressed in the Verification Report of the degree.

Second. Preparation of memory.

Documentation:

Degree Training Project

For more information: External Internship Unit

Social Security contributions for interns starting January 1, 2024

Mobility programs

University Master's degrees, due to their duration and characteristics, in general do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University workers (PDI and PAS) and has procedures for collecting and analyzing information on these mobility programs. The management of all the mobility programs of the University is centralized in the Office of the Vice President for International Relations and any student of the University can participate in them.

URJC Mobility

Regulation

STUDENTS

COEXISTENCE REGIME

Coexistence Regulations of the Rey Juan Carlos University for the Development of Law 3/2022, of February 24, on University Coexistence, approved by Agreement of March 30, 2023, of the Governing Council of the University

SCHOOL INSURANCE

School Insurance

ASSOCIATIONS

Regulation student associations

Quality guarantee

RUCT link

BOCM Link

Internal quality assurance system

Manual of the Internal Quality Assurance System

Composition of the commission

Results report

Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.

Report by course:

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- Student profile

- Teacher evaluation

- Degree of satisfaction:

Of the students
of the graduates
From the Faculty
Administration and Services Staff

- Labor insertion

- External internships:

Satisfaction of interns
External tutor satisfaction
Employer satisfaction

Survey results:

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”

Final report renewal of accreditation 2023

Tracking

Ordinary