Master's Degree in Digital Business

Basic Information

What knowledge will I acquire with this Master?

Determine the new digital technologies that impact or will impact the business, as well as their easements and their potential for application in organizations.
Develop a Digital Strategy that allows to enhance the competitive advantages of an organization, and preserve them in the future.
Manage the necessary tools to successfully adapt the structures and processes of organizations, take advantage of digital opportunities and reduce underlying threats.
Choose, at all times, new products/services and markets accessible through digital technologies.
Propose objectives within the Strategic Plans in the short and medium term for a better use of digital technologies.
Support the transformation process and the development of new capacities required to accompany said digital change in organizations.

Is this degree official according to the regulations required by the European Higher Education Area?

Yes, (final verification report is attached) the implementation of the degree will be done progressively, starting the first year in the academic year 2022-23.

Final verification report turned out FAVORABLE

Is it necessary to pass an access test?

It is not necessary.

What is the minimum number of credits for which I can enroll?

You can see it in the rules of permanence in this link

Recommended income profile

The student must have the following skills and prior knowledge:

Commitment and rigor in fulfilling the tasks and the learning process.
Capacity for reflection, critical reasoning and analysis.
Clarity and precision in thought and spoken and written expression, correctly mastering grammar and spelling.
Critical, self-critical thinking and commitment to excellence and self-improvement.
Knowledge of the general culture.
Knowledge of the specific culture in the area of interest.

Objectives

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Competences

BASIC SKILLS

CB6 - Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
CB7 - That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of study
CB8 - That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments
CB9 - That students know how to communicate their conclusions and the knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way
CB10 - That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.

GENERAL COMPETENCIES

CG01 - Develop the necessary skills for the correct management of interpersonal relationships in a multidisciplinary environment specialized in the digital world.
CG02 - Solve problems in digital business environments that favor making decisions and/or making judgments in complex situations.
CG03 - Understand and evaluate the trends in the Digital Economy market, as well as estimate its impact on social, economic and cultural development, and incorporate it into the strategic orientation of your organization's projects.
CG04 - Critically analyze digital technologies applied to the business world.
CG05 - Solve, through the application of innovation and creativity, what design or technological solution is suitable for the implementation of improvements in the company, within the digital field.

SPECIFIC COMPETENCES

CE01 - Analyze the disruptive capacity of IT and analyze how new technological trends are causing an unprecedented change in Society, giving rise to the so-called Information Society.
CE02 - Determine the impact of the Information Society on the economy and analyze the main changes and trends of this new digital economy, as well as the main emerging business models.
CE03 - Synthesize and analyze the new legal framework applicable to the Information Society and electronic commerce, as well as its impact and significance in the business world.
CE04 - Identify and analyze the main technological threats and risks inherent to digital technology, their impact on companies, and the main existing countermeasures, being able to establish and formalize a Security Plan for this purpose.
CE05 - Analyze the digital communication channels used in companies and assess their use in real cases through the analysis of the marketing plan.
CE06 - Investigate technology based on mobility and ubiquity (Mobility, IoT, etc.) as well as other related concepts, to discover its potential as a source of improvement or development of new products and services for the company.
CE07 - Design and implement Project Management mechanisms that allow effective control of the same, guaranteeing the achievement of results in time, cost (effort) and quality according to what was planned.
CE08 - Examine the new technologies applied to massive data analysis applied to business/company management.
CE09 - Develop strategic thinking regarding the company's mission and the performance of its activity within it, as well as identify the leadership skills and management of human teams, necessary to exercise an efficient management function.
CE10 - Assess the necessary elements for the design and development of a Digital Strategic Plan in a company, arguing the advantages and disadvantages and existing alternatives, as well as its ability to monetize the investments to be made.
CE11 - Assess current e-commerce models, knowing their advantages, alternatives and potential to assess their implementation in real cases and their formalization in a Marketing Plan through the Internet.
CE12 - Analyze the impact of IT applied to HR Management and the new trends and tools available for this purpose, as well as analyze the new capabilities and skills necessary in organizations for the effective development and implementation of digital transformation projects.
CE13 - Apply the knowledge acquired in a real work environment, by making substantiated proposals for improvement, based on the application of new technologies and new digital business models.
CE14 - Prepare, communicate and defend, from a holistic and comprehensive point of view, before a master's tribunal, a project that brings together the knowledge and skills required by the direction and business management of digital transformation projects.

Admission and enrollment

Admission:

The requirements for access to the proposed title are according to article 18, of Royal Decree 822/2021, of September 28:

Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.

Recommended requirements:

In general, it is aimed at students whose study plan includes basic training in Business Management and Administration and, therefore, it will be especially aimed at:

Graduates in the branch of knowledge of Legal and Social Sciences and who have completed their university degree directly related to the Management and Administration of companies, such as the following or others assimilable:

business Studies
Business Management
Economic Sciences
Marketing
Advertising and public relations
Graduates in the field of knowledge of Engineering and Architecture, with specific training in the field of economics and business, such as Civil Engineering, Information Systems Engineering, Industrial Organization Engineering, etc.
Other Graduates who have completed official postgraduate programs that include the fundamentals of Business Management and Administration, such as MBA, PDG, etc.

Those other university graduates, graduates or diploma holders who do not belong to any of the previous qualifications and do not prove the required prior knowledge in their file, must take a series of training supplements (see the training supplements section), in addition to the subjects of the Master

Offer of places: 180 seats. If the minimum number of students envisaged is not reached in a course, the University may choose not to open the teaching group.

Admission and enrollment : contact the affiliated center

Training itinerary

Training Itinerary

Full time:

RAW MATERIAL	TYPE	ECTS	SEMESTER
Digital Technology and Society	OB	3	1
Digital Impact in the Business World	OB	3	1
Regulation and New Legal Framework	OB	3	1
Cybersecurity	OB	3	1
Digital Marketing & Social Media	OB	6	1
Mobile & Internet of Things (IoT)	OB	3	1
Project management	OB	3	1
Big Data & Analytics	OB	6	1
eCommerce	OB	6	2
HR Management	OB	3	2
Management and Directive Skills	OB	3	2
The Digital Strategic Plan	OB	6	2
External Internships	PE	6	2
Master's Final Project	TFM	6	2
TOTAL		60

Part time:

RAW MATERIAL	TYPE	ECTS	SEMESTER
FIRST YEAR
Digital Technology and Society	OB	3	1
Digital Impact in the Business World	OB	3	1
Regulation and New Legal Framework	OB	3	1
Big Data & Analytics	OB	6	1
eCommerce	OB	6	2
HR Management	OB	3	2
The Digital Strategic Plan	OB	6	2
SECOND YEAR
Digital Marketing & Social Media	OB	6	1st. semester
Cybersecurity	OB	3	1st. semester
Mobile & Internet of Things (IoT)	OB	3	1st. semester

Material resources

External Internships

The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the Master's degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.

Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement their university education, while providing them with a deeper knowledge about the skills they will need in the future.

Documentation:

Degree Training Project

For more information: External Internship Unit

Social Security contributions for interns starting January 1, 2024

Mobility programs

University Master's degrees, due to their duration and characteristics, in general do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University workers (PDI and PAS) and has procedures for collecting and analyzing information on these mobility programs.

URJC Mobility

Regulation

STUDENTS

COEXISTENCE REGIME

Coexistence Regulations of the Rey Juan Carlos University for the Development of Law 3/2022, of February 24, on University Coexistence, approved by Agreement of March 30, 2023, of the Governing Council of the University

SCHOOL INSURANCE

School Insurance

ASSOCIATIONS

Regulation student associations

Quality guarantee

External monitoring report

RUCT link

BOCM Link

Internal quality assurance system

Manual of the Internal Quality Assurance System

Composition of the commission

Results report

Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.

Report by course:

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General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- Student profile

- Teacher evaluation

- Degree of satisfaction:

Of the students
of the graduates
From the Faculty
Administration and Services Staff

- Labor insertion

- External internships:

Satisfaction of interns
External tutor satisfaction
Employer satisfaction

Survey results:

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”