Master's Degree in Development of Neurocognitive Techniques in Business Organizations: Neuromanagement

Basic Information

What knowledge will I acquire with this Master?

This Master is aimed, on the one hand, at those people who work in the business world and who have to face organizational and/or human resource decisions in the most professional and efficient way possible. For this reason, it is aimed at anyone who wishes to motivate, train and support the members of a business structure so that they are capable of contributing their potential at work. This Master meets the needs of professionals who already have experience in this field and who want to delve into the subject.

Is this degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached), starting the first course in the academic year 2013-14.

Final verification report turned out FAVORABLE

Is it necessary to pass an access test?

It is not necessary.

What is the minimum number of credits for which I can enroll?

You can see it in the rules of permanence in this link

Recommended income profile

Students who have possession of an official Spanish university degree or another issued by a higher education institution of the European Higher Education Area that authorizes access to Master's degrees in the country that issued the degree.

Recommended requirements:

The preferred entry profiles for this master's degree are: Graduates from the areas of Psychology, Labor Sciences, Business Administration and Management, Law, Political Sciences and Sociology, Marketing and Engineering.

Objectives

The Master's Degree in Development of Neurocognitive Techniques in Business Organizations: Neuromanagement includes:

On the one hand, key organizational aspects for good business management that guarantee success and competitiveness within the framework of cognitive neuroscience;
On the other hand, the management of people from the new organizational paradigm, as one of the most relevant organizational factors due to the complexity of its nature. The human being is a complex being that must be managed individually while taking into account their influence on the creation of company value.

Competences

General:

Training to know how to apply the knowledge acquired to solve problems in new or little-known environments, within contexts related to their area of study.
Training to integrate knowledge and face the complexity of formulating judgments based on information, which includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
Train to communicate their conclusions, to specialized and non-specialized audiences, in a clear and unambiguous way.
Acquire the skills in learning that will allow them to continue studying in a way that will be, to a large extent, self-directed or autonomous.
Train to analyze, synthesize, assess and make decisions based on the relevant records of information on the situation and foreseeable evolution of a company.
Train in oral and written communication: understand and be able to communicate correctly in Spanish and in different scenarios. Be understood by bosses and subordinates in a clear and concise manner and be able to prepare advisory reports and business management projects.
Acquire computer knowledge related to the field of human resources and organization: habitual use of information and communication technologies in their professional performance.
Acquire the skills to analyze, search and discriminate information from various sources, be able to identify the sources of relevant economic information.
Training to outline and extrapolate: the student must be able to understand institutions as a result and application of theoretical or formal representations about how the economy, markets and companies work.
Train to apply, to the analysis of problems, professional criteria based on the handling of technical instruments.
Train to present their work, ideas and opinions in public as well as to debate and defend their approaches before teachers and fellow students with respect.
Acquire motivation for quality and rigor at work, as well as foster creativity, initiative and an entrepreneurial spirit.
Training for teamwork and fluency in communication: the student must be able to integrate into any functional area of a medium or large company and perform the task entrusted with ease.
Training to work in diverse and multicultural environments through recognition and respect for diversity.
Understand the importance of using a methodology in the business cognitive neuroscience research that you carry out.

Specific:

Acquire theoretical and practical knowledge of the new organizational paradigm and its implementation in the company.
Acquire theoretical and practical knowledge of business management under the new paradigm, as well as develop practical problem-solution schemes for people management situations in organizational environments.
Training in the identification of business management problems by applying brain knowledge, as well as learning the techniques of integration and management of human resources, and managing human teams in business contexts from cognitive neuroscience.
Acquire practice in organizational management, through new tools, methodologies and skills in neuromanagement.
Acquire theoretical and practical knowledge of labor practice in the company, as well as develop practical schemes of problems-solutions of labor conflict situations under the perspective of the new paradigm of the business fabric.
Training in business and labor negotiation, as well as in the new identification of labor problems in the company.
Acquire theoretical and practical knowledge of the managerial function, and development of the ability to synthesize a practical scheme of problem-solutions of organizational design situations.
Training in the identification of organizational management problems, and learning of holistic organization design techniques.
Acquire theoretical and practical knowledge of the behavior of people in business environments, and development of practical problem-solution schemes for people management and team management situations in companies under the holistic paradigm.
Ability to understand the functioning of the brain in organizational tasks and its practical application in the development of organizations.
Capacity for self-leadership and generating group leaders.
Capacity for self-motivation and motivation of the work group.
Know deeply the elements that influence and impact others according to the way we have to communicate.
Understanding of the problems posed by communication that is far removed from the new organizational paradigms.
Identification and ability to analyze the different types of strategies to be developed in communication according to the objectives pursued.
Understanding of human reactions and the consequences derived from too rational and traditional communication.
Acquisition of new social skills and emotional intelligence skills with the most effective techniques in communication and practical application of the concepts acquired.
Application of cognitive neuroscience research techniques to market research.
Acquire knowledge about the elaboration of multisensory profiles.
Acquire skills and knowledge about consumer behavior from the point of view of cognitive neuroscience.
Training to know how to apply the knowledge acquired to solve problems.
Ability to adapt to new computer stimuli.
Use, know and dominate the different software for the presentation of mental maps.
Know and master the technique of transcribing information into mental maps, thus stimulating creativity, intelligence and learning.
Training to integrate knowledge and face the complexity inherent in the management of Human Resources.
Study and manage diagnostic techniques and models for the adequate collection and treatment of available information.
Training in the identification of organizational management problems, and training in new neuromanagement tools.
Understand how to carry out research applying neurocognitive techniques to the business environment, in a coherent and productive way, through the application of knowledge regarding methods, processes, types of scientific research, how to formulate hypotheses, design research, and write a proposal final.
Understanding of the fundamentals of the selection of people and the applicable bases for it from neuromanagement.
Understanding of the fundamentals of training people and the applicable bases for it from neuromanagement.
Acquire communication and coordination skills for the deployment of the Neuro-Strategy.
Develop a realistic approach to the situation an organization is in with the aim of understanding the challenges the organization is facing.
Develop a holistic vision of the organization through the inclusion of all members and taking advantage of their potential.
Learn to set ambitious goals, and not just stop at what seems possible.
Learn to put into operation the collective intelligence of an organization, in order to develop the necessary capacities to be able to achieve the vision as the final objective of the Neuro-Strategy.
Deep understanding that ethical conduct is profitable both individually and for the organization in general.
Clear vision of the consequences of Non-Ethical conduct, and what it has represented for people, organizations and civilizations throughout time.

Admission and enrollment

Admission:

The requirements for access to the proposed title are according to article 18, of Royal Decree 822/2021, of September 28:

Possession of an official Spanish Graduate or Graduate university degree or equivalent is a condition for accessing a Master's Degree, or, where appropriate, having another University Master's degree, or titles of the same level as the Spanish Bachelor's or Master's degree issued by universities and higher education institutions in an EHEA country that in that country allow access to Master's degrees.
In the same way, people in possession of titles from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's degree, will be able to access a Master's Degree in the Spanish university system, without the need for homologation of the title, but verification by of the university of the level of training that they imply, as long as in the country where said title was issued it allows access to university postgraduate level studies. In no case will access through this route imply the homologation of the previous degree held by the person concerned or its recognition for other purposes than that of carrying out the Master's degree.

Candidate selection:

The selection of the applicants is carried out by the Heads of the Master and will be through the presentation of a standardized curriculum with the specific profile required. The selection process of the same will begin by verifying that they meet the requirements established by current legislation and regulations, continuing with an evaluation of their academic record and, where appropriate, professional, knowledge, experience, etc. (by analyzing the documentation provided and following the model in force at the School for postgraduate students)
The selection will be completed through the application of a communication and writing test in Spanish, all of which will be followed by a personal interview with each candidate.
The weighting of the different admission criteria is shown below:

Candidate's Curriculum Vitae (40%)
Personal interview (50%)
Written writing and communication test in Spanish (10%)

The application of the above criteria will necessarily result in elimination in the following cases:

The absence of the required prior qualification (or other possible requirements that may be required by current legislation);
For students whose mother tongue is not Spanish, failure to pass the communication and writing test in that language at a minimally acceptable level that guarantees adequate follow-up of the program (level similar to the DELE Superior of the Cervantes Institute).

Offer of places: 30 seats. If the minimum number of students envisaged is not reached in a course, the University may choose not to open the teaching group.

See admission and enrollment

Training itinerary

Master's Teaching Guides

ACCESS THE COURSE GUIDES OF THE DEGREE

Training Itinerary

Códigos	Subject	Semester	Type	Number of ECTS
Module 1. Management of the XNUMXst century: Neuromanagement		1		6
616601	1st Introduction to business neuroscience. From management to neuromanagement.	1	required	3
616602	1 B. Neural resources and neuroanatomy for neuromanagement.	1	required	3
Module 2. Neuromanagement tools.		1 and 2		18
616603	2nd Applied Neuromanagement I: Development and implementation of tools.	1 and 2	required	6
616604	2.b. Applied Neuromanagement II: Advanced intervention in organizations.	1 and 2	required	6
616605	2 C. Application of mind maps in organizational management.	2	required	3
616606	2.d. Diagnosis of business techniques in neuromanagement.	2	required	3
Module 3. Neuroscience and Business Management		1 and 2		24
616607	3.a. Strategic Neuromanagement	1	required	3
616608	3.b. Neuromanagement of human resources.	1	required	3
616609	3.c. Neuroleadership.	1	required	3
616610	3d Neurocommunication.	1	required	3
616611	3.e. Neuroeconomics.	1	required	3
616612	3.f. Neuroethics.	2	required	3
616613	3.g. neuromarketing	1 and 2	required	6
Module 4. Scientific Research Methodology.		2		3
616614	4th Scientific Research Methodology	2	required	3
Module 5. Practicum and Master's Thesis		2		9
616615	5th Practicum in Companies	2	required	3
616616	5.b. Master's Thesis	2	required	6

Material resources

External Internships

The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the Master's degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.

Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement their university education, while providing them with a deeper knowledge about the skills they will need in the future.

The External Practices subject will consist of two phases.

First. Completion of the internship period that offers professional experience related to any of the profiles that are expressed in the Verification Report of the degree.

Second. Preparation of memory.

Documentation:

Degree Training Project

For more information: External Internship Unit

Social Security contributions for interns starting January 1, 2024

Mobility programs

University Master's degrees, due to their duration and characteristics, in general do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University workers (PDI and PAS) and has procedures for collecting and analyzing information on these mobility programs.

URJC Mobility

Regulation

STUDENTS

COEXISTENCE REGIME

Coexistence Regulations of the Rey Juan Carlos University for the Development of Law 3/2022, of February 24, on University Coexistence, approved by Agreement of March 30, 2023, of the Governing Council of the University

SCHOOL INSURANCE

School Insurance

ASSOCIATIONS

Regulation student associations

Quality guarantee

RUCT link

BOCM Link

Internal quality assurance system

Manual of the Internal Quality Assurance System

Composition of the commission

Results report

Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- Student profile

- Teacher evaluation

- Degree of satisfaction:

Of the students
of the graduates
From the Faculty
Administration and Services Staff

- Labor insertion

- External internships:

Satisfaction of interns
External tutor satisfaction
Employer satisfaction

Survey results:

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”