Master's degree in International Tourism Management

What knowledge will I acquire with this Master?

 -

Is this degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached), starting the first course in the academic year 2013-14.

Final verification report turned out FAVORABLE

Favorable report first modification

Favorable report second modification

Favorable report third modification

Is it necessary to pass an access test?

It is not necessary.

What is the minimum number of credits for which I can enroll?

You can see it in the rules of permanence in this link

Recommended income profile

Students who have possession of an official Spanish university degree or another issued by a higher education institution of the European Higher Education Area that authorizes access to Master's degrees in the country that issued the degree.

Objectives

The Master consists of 60 credits that are developed in an academic year, so that the subjects that make up the first 24 credits (Fundamentals) are mandatory. The specialty consists of 18 elective credits. The Master's Thesis (TFM) and the External Practices can be carried out throughout the year. The teaching organization that is outlined below.

The student must choose one of the two optional modules (module II or module III).

Each of the specialty modules make up the two itineraries offered: Tourism business management y Tourism destination planning. This last module includes the UNESCO module, which integrates, in a multidisciplinary manner and throughout all subjects, topics and seminars whose objective is the "Tourism Management of World Heritage Sites". The UNESCO module is part of the UNITWIN Network of UNECO Universities and Chairs on “Tourism, Culture and Development”.

The subject called "Case studies on World Heritage Sites and Cities" is made up of a set of seminars on: management, interpretation, marketing and advertising image of World Heritage Sites and Cities, which complement the rest of the subjects of the module III.

Competences

Basic skills:

• CB6 - Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context
• CB7 - That students know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of ​​study
• CB8 - That students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments
• CB9 - That students know how to communicate their conclusions and the knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way
• CB10 - That students have the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous

General Competencies:

• CG01 - Acquire advanced training, of a specialized and multidisciplinary nature, in the field of tourism
• CG02 - Ability to work, both in a team and autonomously, in a multicultural and multidisciplinary context
• CG03 - Become familiar with the requirements of an academic work suitable for publication in a scientific environment, fostering the ability to work and interdisciplinary thinking
• CG04 - Ability to apply the knowledge acquired and solve problems in new, broader and multidisciplinary environments
• CG05 - Possess skills for continuous, self-directed and autonomous learning
• CG06 - Ability to develop communication skills in different areas of decision and in different languages
• CG07 - Ability to present and argue results, both to specialized audiences and general audiences
• CG08 - Capacity for ethical commitment and social responsibility in the field of tourism
• CG09 - Ability to use ICTs as a communication tool, access to information sources, data and document archiving
• CG10 - Be able to define priorities in the achievement of objectives, organizing the necessary deadlines and resources and controlling the established processes
• CG11 - Ability to organize information and acquire knowledge from different documentary sources
• CG12 - Ability to analyze social reality and make decisions in changing environments such as tourism
• CG13 - Encourage academic retraining for professionals linked to tourism
• CG14 - Promote research and knowledge progress in the field of tourism

Transversal Competences:

• CT01 - Adaptation to new situations
• CT02 - Autonomous learning
• CT03 - Capacity for analysis and synthesis
• CT04 - Information management capacity
• CT05 - Organization and planning capacity
• CT06 - Ethical commitment
• CT07 - Oral and written communication in the native language
• CT08 - Knowledge of other cultures and customs
• CT09 - Knowledge of a foreign language
• CT10 - Computer skills related to the field of study
• CT11 - Creativity
• CT12 - Skills in interpersonal relationships
• CT13 - Initiative and entrepreneurial spirit
• CT14 - Leadership
• CT15 - Motivation for quality
• CT16 - Critical reasoning
• CT17 - Recognition of diversity and multiculturalism
• CT18 - Troubleshooting
• CT19 - Sensitivity towards environmental issues
• CT20 - Decision making
• CT21 - Teamwork
• CT22 - Work in an international context
• CT23 - Work in an interdisciplinary team

Specific Competences:

• CE01 - Know how to analyze the interrelationships between the agents of a tourist destination through social network analysis (ARS)
• CE02 - Interpret the company's internal information to use it efficiently in making strategic decisions
• CE03 - Deepen the knowledge of international organizations, public institutions and civil society organizations in tourism and the existing cooperation and partnership instruments in a globalized world
• CE04 - Comparatively analyze the national and international regulatory framework that regulates tourist activities and their planning, as well as land use planning, in order to establish action strategies for agents operating in the international arena
• CE05 - Apply the fundamentals of the management of innovation, efficiency and competitiveness to the management of tourism organizations (public and private)
• CE06 - Know how to manage the areas of competence of all the functional areas of a tourism organization
• CE07 - Apply specialized economic-financial management techniques in tourism organizations
• CE08 - Implement management and control systems in tourism organizations
• CE09 - Critically analyze tourism activity and its international environment to detect threats and take advantage of the main opportunities
• CE10 - Know the planning and planning instruments of the territory as well as the regulatory mechanisms of tourist activities and develop a planning and planning proposal for a given destination
• CE11 - Understand the complexity of the structure of a tourist destination from a systemic point of view
• CE12 - Define and develop a strategic plan in tourism applied to a destination
• CE13 - Know and apply the instruments of sustainable management of destinations and products
• CE14 - Know and apply environmental, economic and social quality and management systems applied to tourism within the framework of sustainable tourism development strategies
• CE15 - Know how to analyze the new trends, prospects and dynamics of international tourism markets
• CE16 - Be able to create new tourism products, as well as their creation and dissemination strategies, based on a set of tourism resources and a set of predefined demand segments
• CE17 - Design the complete process of starting up tourism products and undertaking new business and service projects
• CE18 - Adapt the business strategy to the particularities of each tourism business environment
• CE19 - Know the different cost systems to be applied effectively in management control and strategic decision making
• CE20 - Simulate the effects on profitability of product and price decision-making in tourism companies
• CE21 - Know the interrelation between the formulation of budgets and business planning
• CE22 - Interpret the indicators included in the balanced scorecard of a tourism company
• CE23 - Prepare forecast financial statements in the OOTT
• CE24 - Translate theory into practice to adapt the general concepts of budgeting and control to specific OOTT scenarios
• CE25 - Know in depth the USALI model as a tool to improve the management of hotel departments
• CE26 - Optimally use new information and communication technologies in tourism marketing
• CE27 - Know and know how to manage the new advanced marketing strategies: emotional and experiential marketing and neuromarketing
• CE28 - Integrate and apply the knowledge acquired to make the best decisions in the international business environment
• CE29 - Use information and communication technologies in international settings: social networks and online reputation management
• CE30 - Know the praxis of operations and processes developed in tourism companies through professional practice
• CE31 - Know the work techniques that allow to analyze and place the activity of the tourism professional in a strategic and competitive context, that is, acquire the ability to implement appropriate management tools for the business environment
• CE32 - Being able to conceive, design and eventually implement complex tourism projects using the most appropriate methodology
• CE33 - Carry out bibliographic searches and bibliometric analyzes of the main bibliographic databases, with the aim of analyzing and relating the information extracted from the records resulting from the searches with the orientation of the TFM
• CE34 - Plan the development of a research project, develop hypotheses or research questions, implement the fieldwork and draw conclusions according to the previous hypotheses or questions, as well as present and defend the results obtained in the field of tourism in accordance with the structure of a scientific work
• CE35 - Make oral presentations according to the methodology proposed by the main international conferences on tourism, as well as the development of research reports according to the corresponding publication style standards (APA, Harvard, etc.), which allow advising people or organizations on lines future tourism research
• CE36 - Design customer loyalty plans in multinational tourism companies
• CE37 - Know in depth the new metrics of Social Media
• CE38 - Prepare marketing and communication plans with an international scope

Internal quality assurance system

Manual of the Internal Quality Assurance System

Composition of the commission

Composition of the commission

Results report

Once the monitoring of the Master's Degree has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is displayed, differentiated by academic year.

• 2022/2023
• 2021/2022
• 2020/2021
• 2019/2020
• 2018/2019
• 2017/2018
• 2016/2017
• 2015/2016
• 2014/2015
• 2013/2014

General information collection plan

• Indicators 2013/14
• Indicators 2014/15
• Indicators 2015/16
• Indicators 2016/17
• Indicators 2017/18
• Indicators 2018/19
• Indicators 2019/20
• Indicators 2020/21
• Indicators 2021/22
• Indicators 2022/23

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

• Improvement actions 2022/2023
• Improvement actions 2021/2022
• Improvement actions 2020/2021
• Improvement actions 2019/2020
• Improvement actions 2018/2019
• Improvement actions 2016/2017
• Improvement actions 2015/2016
• Improvement actions 2014/2015
• Improvement actions 2013/2014

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.”

Final report renewal of accreditation   2023

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