International Tourism Management

What will I learn by studying this Master?

Students who have a Spanish university degree or another degree issued by an institution of the European Higher Education Area that allows in the country, issuer of the degree, to study a Master's degree.

Is this Master official in accordance with the regulations of the European Higher Education Area?

Yes (final verification report is attached)

Final verification report

Favorable report to the first modification

Favorable report to the second modification

Favorable report to the third modification

Objectives

The Master's degree is made up of 60 credits and is developed in an academic year. The courses, which are made up of the first 24 credits (fundamentals), are compulsory. The specialty is made up of 18 elective credits. The Master's dissertation and the internships can be done over the year. The teacher's planning will be explained later.

Students must choose between one of the two elective courses (course 2 or course 3)

Each of the courses of the specialty are made up of the offered itineraries: Management of Tourist Companies and Planning of Tourist Destinations. The last course includes the UNESCO course that integrates topics and seminars multidisciplinarily and throughout the subjects, whose objective is the 'Tourism Management of Human Heritage Sites'. The UNESCO course is part of the UNITWIN Universities Network and UNESCO Lectures about 'Tourism, Culture and Development'.

The course called 'Study cases on the Human Heritage Sites and Cities' is made up of several seminars about: management, interpretation, marketing and advertisements of the Human Heritage sites and cities, that complement the rest of the courses that belongs to module 3 .

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Basic Competencies:

CB6 - To have and understand different types of knowledge that build the foundations and give the opportunity to be original with the regard to the development and/or use of ideas in a research setting
CB7 - That our students can use different types of knowledge and their abilities for solving problems in new or unusual environments in the most extensive (or multidisciplinary) contexts related to this study field
CB8 - That the students are able to integrate the different types of knowledge and tackle with the complexity of formulating judges from a piece of information that can be complete or incomplete, but that includes reflections about the social and ethical responsibilities related to the use of knowledge and judges
CB9 - That students can communicate their conclusions, knowledge and last reasons provided before specialized and non-specialized public clearly and without ambiguities
CB10 - That students acquire learning skills that enable them to continue studying by following an autonomous or self-directed method

General Competencies

CG01 - Acquire an advanced specialized and multidisciplinary training in the tourism field.
CG02 - Ability to work both autonomously or by groups, in a multicultural or multidisciplinary context
CG03 - To become familiar with the requirement of an academic work that is suitable for being published in a scientific means, encouraging the work ability and interdisciplinary thinking
CG04 - Ability to use the acquired knowledge and the problem-solving method in new, more extensive and multidisciplinary environments
CG05 - To own learning abilities for a continuous, self-directed and autonomous learning
CG06 - Ability to develop communication skills in different decision-making processes and different languages
CG07 - Ability to explain and argue results before specialized public and general public
CG08 - Ability to have an ethical agreement and social responsibility in the tourism field
CG09 - Ability to use the ITCs as communication tools, access to the information sources, data files and documents.
CG10 - To be able to define the priorities in order to achieve the objectives, by establishing deadlines and required resources and controlling the established processes.
CG11 - Ability to organize the information and acquire knowledge from different documentary sources.
CG12 - Ability to analyze the society and to make decisions in changeable environments such as tourism.
CG13 - To encourage the tourism professionals the academic recycling.
CG14 - To promote the research and the growth concepts in the tourism field.

Cross Curriculum Courses

CT01 - Adaptation to new situations
CT02 - Autonomous learning
CT03 - Synthesis and analysis ability
CT04 - Information management ability
CT05 - Organization and planning ability
CT06 - Ethical agreement
CT07 - Oral and written communication in a foreign language
CT08 - Knowledge of other cultures and traditions
CT09 - Knowledge of a foreign language
CT10 - Computer knowledge related to the study field
CT11 - Creativity
CT12 - Interpersonal skills
CT13 - Initiative and enterprising spirit
CT14 - Leadership
CT15 - Motivation for quality
CT16 - Critical Reasoning
CT17 - Diversity and multicultural recognition
CT18 - Problem solving
CT19 - Awareness towards environmental topics
CT20 - Decision making
CT21 - Team work
CT22 - Work in an international context
CT23 - Teamwork in an interdisciplinary way

Specific competencies:

CE01 - To know how to analyze the relationship between the tourism destination agents through the social network analysis.
CE02 - To interpret the internal business information and to use it efficiently in the decision-making.
CE03 - To study in depth the international organizations, public institutions and tourism social society organization and the cooperation instruments and the partnership of a globalized world.
CE04 - To analyze and compare the national and international framework that governs the tourism and planning activities, as well as, the zoning, with the aim of establishing intervention strategies for agents who take part internationally.
CE05 - To use innovation management fundamentals, the effectiveness and competitiveness for managing tourism organizations (both public and private organizations).
CE06 - To know how to manage the competent areas of all the functional areas of a tourism organization
CE07 - To use specialized techniques of economic and financial management in tourism organizations
CE08 - To set out management and control system in tourism organizations
CE09 - To analyze from the critical point of view, the tourism activity and its international environment for detecting dangers and to take advantage of the main opportunities
CE10 - To know the planning and zoning instruments, as well as the mechanisms that regulate the tourism activities and to develop the zoning proposal and planning a given destination
CE11 - To understand the complexity of the tourism destination structure from a systematic point of view
CE12 - To define and develop a strategic plan in the tourism field related to a destination
CE13 - To know and use instruments of sustainable destination management and products
CE14 - To know and use quality systems and environmental, economic and social management related to tourism in the framework of the sustainable tourism development
CE15 - To know how to analyze the new trends, forecasts and dynamics of tourism international markets
CE16 - To be able to create new tourism products, as well, broadcasting and creation strategies, from tourism resources and a group of predefined demand
CE17 - To design a complete process for launching tourism products and undertaking new projects of businesses and services.
CE18 - To adapt a commercial strategy according to the features of each tourism business environment
CE19 - To know several cost systems to be used in the management control and in the strategic decisions-making
CE20 - To simulate the profitability effects of the decision-making about products and prices in tourism businesses
CE21 - To know the relationship between the budget formulation and the business planning
CE22 - To interpret the indicators provided in the tourism business scorecard
CE23 - All financial statements forecasts in the OOTT
CE24 - To translate the theory to the practice and to adapt the general budget concepts and specific setting of the OOTT
CE25 - To know in depth the USALI model as a tool to improve the hotel department management
CE26 - To optimally use the new technologies of the information and communication in the tourism trading.
CE27 - To know how to manage the advanced new marketing strategies: emotional and experiential marketing neuromarketing
CE28 - To integrate and use the acquired knowledge to make the best decisions in the international business
CE29 - To use the information and communication technologies in the international field: social networks and online reputation management
CE30 - To know the operation praxis and processes developed in the tourism businesses through the professional practices
CE31 -To know working techniques that allow to analyze and to place the tourism professional activity in a strategic and competent context, that is, to acquire the ability to implement appropriate management tools for the business environment
CE32 - To be qualified for designing, conceiving and eventually, to implement complex tourism projects using the most appropriate methodology
CE33 - To do literature searches and bibliometric analysis of the main book databases, with the objective of analyzing and relating information taken from registries or searches for the Master's dissertations
CE34 - To plan the work research development, to do the hypothesis or research questions, implement the work field and to suggest conclusions about the hypothesis or previous questions, as well as, to file and defend the results obtained in the tourism field in accordance with the structure of a scientific research
CE35 - To do oral expositions according to the methodology agreed by the main international tourism conferences, as well, the development of research reports according to the style rules (APA, Harvard, etc) that allow other people or organizations to consult the future figures about tourism research
CE36 - To design loyalty plans for clients in multinational tourism companies
CE38 - To elaborate marketing and communication plans in the international field

Access and Enrollment

Selection of Applicants

General entry requirements:

The student's profile is the one who is holder of a university degree and is interested in the applied research and the management in the tourism field.

The most adequate candidates for studying the Master's Degree in International Tourism Management shall be those candidates who are holders of a Bachelor's Degree in Tourism or holders of other field such as: economical sciences, legal sciences, social sciences and human sciences.

It will be taken into account the following merits:

Academic Record (50%)

Knowledge of English (minimum level B2) (20%)

Tourism professional experience (20%)

Specialized tourism training (10%)

Terms and Conditions or special entry exams:

A B2 Level of English required

If it is needed, it will be assessed the student's resume by taking into account his/her work experience, his/her interests according to the master's objectives, as well as, his/her academic record.

Offer of a place: 35 places. If the course does not reach the minimum number of students, the University can choose not to open the teaching group.

View admission and enrollment

Teaching Itinerary

Master Teacher guides

ACCESSING THE DEGREE TEACHING GUIDES

Teaching Itinerary

Cod	Subject	Vacation	Character	Credits
MODULE I: FOUNDATIONS (COMPULSORY)
626201	International Tourism Economics: Impacts and Models.	1 º	Compulsive	3
626202	Research Methods in Tourism	1 º	Compulsive	3
626203	Legal Environment in the Tourism Industry	1 º	Compulsive	3
626204	Management accounting: planning and control	1 º	Compulsive	3
626205	Information Technology and Systems	1 º	Compulsive	3
626206	Leadership and Management Skills	1 º	Compulsive	3
626207	Environmental Sustainability in the Tourism Industry	1 º	Compulsive	3
626208	Quantitative Methods for Decision Making in Tourism	1 º	Compulsive	3
MODULE II: INTERNATIONAL MARKETING MANAGEMENT (ELECTIVE) *
626209	International Marketing Management	2 º	elective	3
626210	International Tourism and Hospitality Consultancy	2 º	elective	3
626211	Strategic Management in the Tourism Industry	1 º	elective	6
626213	Entrepreneurship in Tourism: The Business Plan	2 º	elective	3
626214	Fundamentals of Revenue Management	2 º	elective	3
MODULE III: TOURISM DESTINATION MANAGEMENT (included UNESCO module) (ELECTIVE) *
626215	Cultural Heritage Management	1 º	elective	3
626216	Historic Routes and Cultural Itineraries	1 º	elective	3
626217	Sustainable Tourism in Natural Protected Areas	2 º	elective	3
626218	Tourism Destination Management	2 º	elective	3
626219	Case Studies of the World Heritage Sites by UNESCO (Different Seminars)	2 º	elective	6
MODULE IV: MASTER'S DEGREE FINAL PROJECT
626220	Internship	2 º	PE	6
626221	Master's degree Final Project	2 º	TFM	12
*WHEN YOU WILL COMPLETE THE ENROLMENT PROCESS IN THIS MASTER, PLEASE YOU HAVE TO SELECT AMONG SUBJECTS OF MODULE II OR MODULE III (one side or the other). THIS IS DUE TO THE UNFOLDING FOR THE MASTER IN THIS TWO ITINERARIES

TYPE OF SUBJECT	CREDITS
Compulsive	42
Internship	6
Final Master's Thesis	12
TOTAL CREDITS	60

material resources

Internship Placement

The subject Internships is a curricular subject whose fundamental objective is to encourage the comprehensive training of the student through the practical application of the knowledge acquired in the degree, which facilitates direct contact with the professional activity and offers the opportunity for students to incorporate themselves in the professional world with a minimum level of experience. All the internships are designed so that students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills, and attitudes that are acquired in the educational process during the degree. These internships are an important opportunity for the personal and professional development of the students.

The internships are activities that the students undertake in companies, institutions, and organizations; that is, in centers external to the university, and that have as their objective to enrich and complement their university studies, while also offering deeper knowledge related to the skills that will be needed once they graduate.

The Internship subject has two phases:

First, doing the internship, which offers professional experience related to the profile of the graduate and that are shown in the Verification Report of the degree.
Second, preparation of the report.

Documentation:

Formative Project Qualification

For more information: Unit internships

Social Security Contributions for student interns as of January 1, 2024

Mobility Programs

The University Master's Degrees, due to their duration and characteristics, generally do not specifically contemplate the mobility of their students. However, the Rey Juan Carlos University has different mobility programs for both students and University employees (PDI and PAS) and has procedures for the collection and analysis of information on these mobility programs.

Mobility URJC

Regulations

STUDENTS

COEXISTENCE REGIME

Coexistence Regulations of the Rey Juan Carlos University for the Development of Law 3/2022, of February 24, on University Coexistence, approved by Agreement of March 30, 2023, of the Governing Council of the University

SCHOOL INSURANCE

School Insurance

ASSOCIATIONS

Regulation student associations

Quality Guarantee

Link RUCT

Link BOCM

Internal System of Quality Guarantee

Composition of Commission

Report on Results

Once the follow-up on the Master is carried out, the quantitative information concerning the results of the follow-up for each academic year is shown.

Report on Results:

General Information Collection Plan

Within the Quality Guarantee System at Rey Juan Carlos University, the following surveys are planned:

- Profile of the students

-Teacher assessment

- Degree of satisfaction:

Student
Of graduates
Of the teaching staff
Of administration and services staff

- Labor insertion

-External practices:

student satisfaction
External tutor satisfaction
Satisfaction of evaluators

Survey results:

Steps towards Improvement

The Quality Assurance System of the Rey Juan Carlos University establishes that the Quality Assurance Committee of the degree is the information derived from the indicators of the degree and the achievement of a report that includes improvement plans if the results indicate.

Accreditation renewal

Accreditation renewal supposes the culmination of the implementation of the official undergraduate and Master's degrees registered in the University, Center, and Degree Register. The accreditation renewal of official undergraduate and Master's degrees is organized in three phases: self-assessment report, external visit, and final assessment.

In the first phase, the university describes and assesses the situation of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment report that is presented. The second and third phases are carried out by a group of assessors who are external to the degree in question.”

Self-assessment report 2023

Open Audience Form

Historical