Marketing

Basic Information

What knowledge will I acquire with this Degree?

Theoretical-practical knowledge on the different aspects related to the management, understanding and decision-making of marketing in a company. Specific:

Basic knowledge of marketing, consumer behavior, market research, communication strategies, brand management, digital marketing, strategic planning and international marketing, among others.
Knowledge of the different Organizations in which the social, political and economic life of a society is structured.
Business knowledge and skills and more specifically, “marketing and commercial skills”, as well as knowledge in areas related to business management, mastery of statistical and mathematical techniques (as instrumental tools for the development of your activity in Marketing ), markets, clients, information and control systems and mastery of computer tools.
Knowledge about improving personal development, incorporating the promotion of human and ethical values and corporate social responsibility into programs.

Where will I be able to work when I graduate?

The main professional opportunities for the Marketing degree have to do with:

Strategic management and marketing management: strategic management staff, deputy director.
Marketing management: marketing assistant, product manager, brand manager, responsible for strategic marketing management, marketing director, marketing consultant.
Distribution channels: channel specialist, category manager, trade marketing director, shopping center manager.
Integrated marketing communication management: marketing communication specialist, marketing communication manager, account executive, account planner.
Commercial research: market intelligence analyst, marketing database analyst, director of market intelligence, market research consultant, market research analyst, responsible for market research projects.
Digital marketing: SEO and/or SEM specialist, digital analyst, social media specialist, Content Marketing specialist, Email Marketing, Influencer Marketing.
Global Marketing: Global Markets Analyst, Export Director, Head of International Business Development.
Marketing and E-Commerce: Online Marketing Technician, Online Marketing Manager, CRM Manager.
Commercial management: commercial technician, sales inspector, team leader, sales manager, commercial delegate, commercial director.

Is this Degree official according to the regulations required by the European Higher Education Area?

Yes (final verification report is attached), the implementation of the degree will be done progressively, starting the first year in the academic year 2009-10.
The final verification report turned out FAVORABLE

Favorable report first modification

Favorable report second modification

Favorable report third modification

Favorable report fourth modification

Favorable report fifth modification

Favorable report sixth modification

Favorable report seventh modification

What subject areas will I address in this grade?

Those related to:

Marketing and Market Research
Financial Economics and Accounting
Business Organization
Civil Law
Trade
from work
Psychology
Sociology
Humanities

Recommended Income Profile

Given the multidisciplinary nature of the Degree in Marketing, it is complex to design a specific and ideal entry profile. It would be desirable for the newly admitted student to be aware that the aim of the Degree in Marketing is to provide the most competitive training possible in the field of business activity. Consequently, the degree should be faced with the following attitudes:

Responsibility. Daily work is the one that will allow you to reach the objectives and the level of effort will be the one that marks the level of your results.
Receptivity. Open to all the new ideas that will arise during the degree. This receptivity includes having the aptitude and willingness to plan and organize activities, as well as the ability to relate to others and work in a team.
Curiosity, dynamism. You have to be enterprising, willing to discover new aspects for yourself, be creative and innovative.

Objectives

The central objective of the Degree in Marketing is to provide the student with adequate scientific training oriented towards a knowledge of the company, which will fundamentally be the field of action of the marketing graduate, although they may also develop their activity in other sectors. Once this basic knowledge has been acquired, it is a priority objective of the Study Plan of the Degree in Marketing that the student delve into the broad knowledge of the elements and components of marketing and market research.

To this end, this study plan is carried out through multidisciplinary study programs, the purpose of which is:

The study of the different organizations, their management and the analysis of the changes in the national and international environment where they are immersed.
A theoretical-practical preparation that qualifies them for business management and marketing, as well as humanistic training and personal development.
The development of general skills, likely to be transferable to a wide range of types of organizations, not limited exclusively to the business profession.

Competences

GENERAL COMPETENCIES

CG1 Capacity for analysis and synthesis: analyse, synthesize, assess and make decisions based on the relevant records of information on the situation and foreseeable evolution of a company.
CG2 Capacity for organization and planning: Applied to a company or organization, identifying its strengths and weaknesses.
CG3 Oral and written communication in native language: understand and be able to communicate, correctly and in different scenarios, in Spanish.
CG4 Oral and written communication in a foreign language: understand and be able to communicate in economic-business contexts in English.
CG5 Computer skills related to the field of study.
CG6 Ability to analyze, search and discriminate information from various sources.
CG7 I work in an interdisciplinary team, in an international and global context, in diverse and multicultural environments.
CG8 Leadership, creativity and entrepreneurial spirit oriented to quality.
CG9 Critical capacity and ethical commitment at work.

SPECIFIC COMPETENCES

CE1 Manage and administer the commercial function of a company or organization, understanding its competitive and institutional location and identifying its strengths and weaknesses.
CE2 Integrate into the functional area of marketing of a company or organization and perform with ease any management task entrusted to it
CE3 Assess the situation and foreseeable evolution of a company based on the relevant records of information, especially in the area of marketing and market research
CE4 Issue advisory reports on specific situations of companies and markets
CE5 Write global management projects or functional areas of the company related to the field of marketing and market research
CE6 Understand the impact of the historical-legal-economic environment on the company and especially in the marketing area at the national and international level.
CE7 Know and apply the fundamental concepts related to the legal regime that affects the market and in particular the company and its decisions.
CE8 Being able to select and use the computer applications necessary for business diagnosis and analysis, as well as for its application in marketing management in the company.
CE9 Being able to make decisions related to commercial variables.
CE10 Be able to carry out strategic marketing planning.
CE11 Be able to correctly identify and analyze the factors that influence consumer behavior from a marketing perspective.
CE12 Know and be able to develop the Commercial Research process.
CE13 Be able to make marketing decisions in specific areas of activity.
CE14 Understand the role and importance of integrated marketing communication.
CE15 Being able to design and implement an integrated marketing communication plan.
CE16 Be able to select and use the appropriate computer applications to solve business communication problems.
CE17 Be able to identify problems related to the management of distribution channels and the organizations that make up the commercial system.
CE18 Being able to manage the sales function in organizations.
CE19 Being able to apply the theoretical, methodological and technical knowledge (of marketing and market research) jointly, acquired throughout the training, working as a team and developing the abilities and skills of a marketing and market research professional. markets.
CE20 Be able to present and defend a complete project that integrates marketing activities or Marketing Plan.

Minimum stay requirements

The permanence of the students in the Degree studies will be a maximum of eight years for full-time students. Part-time students may request an extension of up to two more years from the Rector.
In Bachelor's degrees lasting more than 240 credits (4 years), the maximum of the previous section will be increased by one more year for every 60 ECTS credits that are added to the 240 ECTS.
Students must pass a minimum of two subjects in the first year. Students studying part-time must pass at least one subject in their first academic year.
Students who are studying any official Bachelor's degree at the Rey Juan Carlos University may make a maximum of four registrations to pass each of the subjects of the study plan, without counting previous cancellations of the same.

For more information see: Permanence regulations

Minimum number of ECTS credits by type of enrollment and course

Full-time students:

COURSE	MINIMUM	MAXIMUM
1º Course	48 ECTS	78 ECTS
Other courses	48 ECTS	78 ECTS

Part-time students:

COURSE	MINIMUM	MAXIMUM
1º Course	24 ECTS	47 ECTS
Other courses	24 ECTS	47 ECTS

Access and registration

Log in

Access to the official teachings of Degree will require to be in possession of the bachelor's degree or equivalent and the passing of the test referred to in article 42 of the Organic Law 6/2001, of Universities, modified by Law 4/2007, of April 12, without prejudice to the other access mechanisms provided for by current regulations.

The number of places offered for new admission are:

Madrid Campus (Vicalvaro)	65 places (including transfer admission places)
Fuenlabrada Campus:	70 places (including transfer admission places)
Mostoles Campus:	65 places (including transfer admission places)
Aranjuez Campus:	70 places (including transfer admission places)

Double Degrees

Fuenlabrada Campus	Advertising and Public Relations - Marketing	15 places
Madrid Campus (Vicalvaro)	Science, Management and Engineering of Services (blended) - Marketing	10 places
	Business Administration and Management - Marketing	55 places
	Tourism - Marketing	10 places

Matriculation year

The enrollment process at the Rey Juan Carlos University is done through the Internet. You can carry out the procedures on the computers installed on campus or through any computer with network access. You can check the deadlines at registration , as well as the different requirements and necessary documents.

Validation with FP qualifications

PROFESSIONAL TRAINING DEGREES

HIGHER TECHNICIAN IN ADMINISTRATION AND FINANCE

ADVANCED TECHNICIAN IN INTERNATIONAL TRADE

SUPERIOR TECHNICIAN IN COMMERCIAL MANAGEMENT AND MARKETING

SENIOR TECHNICIAN IN MANAGEMENT OF SALES AND COMMERCIAL SPACES (LOE)

SENIOR TECHNICIAN IN TRANSPORT MANAGEMENT

SUPERIOR TECHNICIAN IN MARKETING AND ADVERTISING (LOE)

SENIOR TECHNICIAN IN SECRETARIAT

SENIOR TECHNICIAN IN CONSUMER SERVICES

Training itinerary

ACCESS THE COURSE GUIDES OF THE DEGREE

FBC: Common Basic Training, they are validated with their counterparts of all grades
FBR: Basic Branch Training, they can be validated with their branch counterparts, taking into account the adequacy between the skills and knowledge acquired.
OB: Compulsory
OP: Optional

COURSE 1
Semester	Subject	Character	Credits
1	Marketing and Interpersonal Communication Techniques	FBR	6,0
1	Company Introduction	FBR	6,0
1	Mathematics Applied to Marketing	OB	6.0
1	Economic and Marketing History	FBR	6,0
1	Business Sociology	FBR	6,0
2	Civil Law	FBR	6,0
2	Statistics Applied to Marketing	OB	6,0
2	History of Commercial Culture and Society	FBC	6,0
2	Computing Applied to Marketing	FBC	6,0
2	Introduction to Marketing	OB	6,0
Total credits to study: 60

COURSE 2
Semester	Subject	Character1	Credits
1	Economic-Financial Analysis in Marketing I	OB	4,5
1	Commercial Law: Legal Regulation of the Market	OB	4,5
1	Economics I: Microeconomics	FBR	6,0
1	Strategic Directors	OB	4,5
1	Psychology Applied to Marketing	OB	4,5
Annual	modern language	FBC	6,0
2	Economic-Financial Analysis in Marketing II	OB	4,5
2	Labor law and social security	OB	4,5
2	Economics II: Macroeconomics	OB	6,0
2	Decision Methods Applied to Marketing	OB	4,5
2	Strategic marketing	OB	4,5
2	Responsibility and Corporate Social Marketing	FBC	6,0
Total credits to study: 60

COURSE 3
Semester	Subject	Character	Credits
1	Communication and Digital Advertising Policy	OB	6,0
1	Product Policy	OB	6,0
1	Market Research I	OB	4,5
1	Sales address	OB	4,5
1	Consumer behavior	OB	4,5
1	Industrial and Services Marketing	OB	4,5
2	Distribution and Electronic Commerce Policy	OB	6,0
2	Price and Cost Policy	OB	6,0
2	Market Research II	OB	4,5
2	Commercial Negotiation Techniques	OB	4,5
2	Relational, Direct and Interactive Marketing	OB	4,5
2	Marketing, Information Systems and Data Driven Automation	OB	4,5
Total credits to study: 60

COURSE 4
Semester	Subject	Character	Credits
1	Marketing plan	OB	6,0
1	Optional 1	OP	4,5
1	Optional 2	OP	4,5
1	Optional 3	OP	4,5
1	Optional 4	OP	4,5
1	Academic Recognition of Credits	OB	6,0
Annual	External Internships	OB	24,0
Annual	Final Degree Project	OB	6,0
Total credits to study: 60

OPTIONAL
Semester	Subject	Character	Credits
1	Sales analysis and forecast	OP	4.5
1	Digital Marketing Analytics and Metrics (blended)	OP	4.5
1	Global and International Marketing and Foreign Trade (blended)	OP	4.5
1	internal marketing	OP	4.5
1	Marketing and communication management	OP	4.5
1	Human Resources Management	OP	4.5

Material resources

External Internships

The External Practices subject is a curricular subject whose main objective is to promote a comprehensive training of the student through the practical application of the knowledge acquired during the Degree, which facilitates direct contact with the professional activity and the opportunity to join the professional world with a minimum of experience. All practices are designed so that the students who participate in them acquire professional experience in real situations and conditions, applying the knowledge, skills and attitudes that are acquired in the training processes throughout the degree. The internships represent a decisive opportunity for the personal development and professional future of the students.

Internships are activities carried out by the student in companies, institutions and organizations; that is, in centers outside the university premises, which aim to enrich and complement your university education, while providing you with a deeper knowledge about the skills you will need once you have graduated.

The External Practices subject will consist of two phases:

Completion of the internship period that offers professional experience related to any of the graduate profiles that are expressed in the Verification Report of the degree.
Elaboration of the memory

Documentation:

Degree Training Project

For more information: External Internship Unit

Social Security contributions for interns starting January 1, 2024

Academic Recognition of Credits

Regulations for academic recognition of credits in undergraduate studies

Mobility programs

ERASMUS

The Erasmus program makes it easy for URJC students -both undergraduate and postgraduate- to study one or several semesters at one of the European universities with which the URJC has agreements.

These exchanges traditionally have an economic endowment thanks to the Erasmus Scholarships provided by the EU and the Spanish Ministry of Education.

ERASMUS (intranet)

WORLD

The Munde program manages mobility with universities from countries not included in the Erasmus Program.

The possibility of obtaining a scholarship or economic endowment and its amount depends, in each case, on the agreements with the universities, countries or entities that sign it.

WORLD (intranet)

For more information:

URJC Mobility

SICK

SICUE is a national mobility program for GRADOS university students that allows them to carry out part of their studies at another Spanish university with guarantees of academic recognition, use and adaptation to their curricular profile.

SICUE Mobility

Student support programs

Orientation to future students. The University offers various orientation programs for future students: we carry out visits to high schools and secondary schools, we organize guided visits to the Campuses, we are present in the Classroom and, at the beginning of each course, we carry out welcome days to guide students new students.

academic tutorials. Each teacher carries out, within their teaching planning, academic tutorials on their subject.

Coordinator of the degree. It works to promote coherence and balance between the subjects and the workloads of the students.

mentoring program. The URJC has this program, peer tutoring, in which the students of the last years act as mentors with the first year students.

Students with disabilities. The Support Office for Persons with Disabilities offers guidance and assistance to students with special needs.

Scholarships . The Rey Juan Carlos University manages the main scholarships and annual grants, both its own and from other official bodies: Ministries, Community of Madrid, International Organizations and other entities. It also publishes and disseminates those scholarships and grants of interest to its students and graduates. Throughout the course, students receive information about them through the different communication channels established.

Job placement program. The Rey Juan Carlos University, through the External Internship Unit and the Graduates Office, organizes conferences, workshops and various actions aimed at supporting and guiding students in their job search, to improve their employability and promote job placement . The University has a Job Exchange -a platform available to companies and graduates- where institutions can carry out their selection processes.

Regulation

ACADEMIC CALENDAR

Academic Calendar

REGISTRATION

*The rates corresponding to double degrees with different degrees of experimentality will be applied as established in the new Decree 43/2022, of June 29, of the Government Council, which establishes the public prices for university studies leading to official degrees and services of an academic nature in the public universities of the Community of Madrid*

TRAINING PROCESS

REVIEWS AND REVIEWS

Validation, adaptation of studies, recognition of credits and homologation of foreign qualifications

UNIVERSITY DEGREES

Extinction of university degrees

VISITING STUDENTS AND FUNCTIONAL DIVERSITY

COEXISTENCE REGIME

Coexistence Regulations of the Rey Juan Carlos University for the Development of Law 3/2022, of February 24, on University Coexistence, approved by Agreement of March 30, 2023, of the Governing Council of the University

SCHOOL INSURANCE

School insurance

ASSOCIATIONS

Regulation of student associations

Quality guarantee

External monitoring report

RUCT link

BOCM Link

Internal quality assurance system

Manual of the Internal Quality Assurance System

Composition of the commission

Composition of the Commission

Results report

Once the follow-up has been carried out, the quantitative information on the results obtained in the follow-up of said Degree is shown, differentiated by academic year.

Report by course:

General information collection plan

Within the quality assurance system of the Rey Juan Carlos University, the following surveys are planned:

- New students

- Teacher evaluation

- Student satisfaction

- Satisfaction of the graduates

- Labor insertion

- Causes of abandonment

- Career path:

Second year after graduation
Third year after graduation
Fourth year after graduation

- Degree of satisfaction:

Faculty with the campus and university
Teacher with degree
of the evaluators
Incoming student mobility program
Outgoing Student Mobility Program
Administration and services staff with the university

- External internships:

Student satisfaction
External tutor satisfaction
Evaluator satisfaction

Survey results:

Improvement actions

The Quality Assurance System of the Rey Juan Carlos University establishes that the degree's Quality Assurance Commission will annually analyze the information derived from the degree's indicators and prepare a report that will include improvement plans if the results so indicate.

Renewal of accreditation

The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Register of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final assessment.

In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.

Self-assessment report 2024

Open Hearing Form

History